Brand Tone

professional, trustworthy, expert, personal, and reassuring

Brand Values

• •Exceptional Craftsmanship
• •Honesty, Transparency, Integrity
• •Exceptional and Personalized Service
• •Quality and Value

Best Practices

• •Maintain a Professional and Expert Voice
• •Emphasize Craftsmanship and Quality
• •Lead with a Personal and Reassuring Tone in Client Interactions
• •Uphold Transparency and Integrity in all Communications
• •Let Testimonials and Client Stories Speak for You

Social Perception

highly reputable and trusted jeweler in South Africa

Copy Examples

• •Your love story is unique. Your ring should be too. At Martin Nagel Jewellers, we specialize in crafting bespoke engagement rings that are as individual as your journey together. Let our master craftsmen guide you in creating a symbol of your love that will last a lifetime. Book your private design consultation today.
• •Introducing 'The Serenity'. A symphony of platinum and sapphire, meticulously crafted to capture the essence of tranquil love. Every detail, from the ethically sourced gemstone to the hand-polished finish, reflects our unwavering commitment to craftsmanship without compromise. #MartinNagelJewellers #BespokeJewellery #Craftsmanship
• •Because Your Love Deserves More Than Ordinary. Move beyond the expected with a custom-designed piece from Martin Nagel Jewellers. From concept to creation, we work with you to bring your vision to life. Experience the pinnacle of personalized service and exceptional quality.
• •Dreaming of the perfect engagement ring? Explore our collection of fancy cut diamonds and classic designs. At Martin Nagel Jewellers, we believe in honesty, transparency, and integrity, ensuring that every piece is a true reflection of our values and your love. #EngagementRingInspo #CustomJewelry #DiamondRing
• •Go behind the scenes in our Johannesburg studio and witness the artistry that goes into every Martin Nagel creation. From the initial sketch to the final polish, discover our dedication to exceptional craftsmanship. Subscribe for more insights into the world of fine jewelry.