Brand Tone

Aspirational, Exclusive, Professional, Trustworthy, Sophisticated, Elegant, Knowledgeable, Authoritative, Customer-centric

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Trust & Transparency
• •Exclusivity & Rarity
• •Customer Satisfaction
• •Investment & Value

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of the Martin Luxury tone (aspirational, trustworthy, sophisticated, knowledgeable, exclusive) and share it with anyone creating content. Include "do's and don'ts."
• •Focus on "You" (the discerning client) but Maintain Authority: While the tone is aspirational, address the client's desires and needs. However, always position Martin Luxury as the expert and trusted authority in the luxury space.
• •Use Sophisticated and Precise Language: Avoid overly casual slang or jargon. Employ vocabulary that reflects the quality and exclusivity of the products. Words like "curated," "exquisite," "timeless," "investment," "masterpiece," and "authentic" should be common.
• •Highlight Exclusivity and Value, Not Just Price: While price is a factor, emphasize the rarity, craftsmanship, condition, and investment potential of the items. Create a sense of acquiring something truly special.
• •Maintain Visual and Textual Consistency: Ensure that the polished, high-quality aesthetic of the visuals is matched by equally refined and professional copy across all platforms. Review and edit all content before publishing to ensure it aligns with the established tone.

Social Perception

Trusted Source for Pre-Owned Luxury, Provider of High-Quality, Desirable Items, Professional & Reputable, Aspirational Brand, Good Customer Service

Copy Examples

• •Instagram Post (New Arrival - Hermès Birkin): Timeless elegance, redefined. This exquisite Hermès Birkin 25 in vibrant Craie Epsom leather has just graced our collection. A testament to unparalleled craftsmanship and enduring style. Secure this investment piece and elevate your legacy. DM for inquiries. #MartinLuxury #HermesBirkin #LuxuryInvestment #RareFind #AuthenticLuxury
• •Website Banner (General): Martin Luxury: Your Trusted Curator of Authentic Pre-Owned Masterpieces. Discover rare handbags, iconic timepieces, and timeless accessories from the world's most coveted brands. Shop with confidence.
• •Facebook Ad (Consignment Service): Unlock the Value in Your Luxury Collection. Consign your cherished handbags and watches with Martin Luxury. Benefit from our expert appraisal, global reach, and transparent process. Entrust your treasures to the experts. Learn more: [Link]
• •LinkedIn Company Update: Martin Luxury continues to solidify its position as a leading name in the pre-owned luxury market. Our commitment to authenticity, transparency, and exceptional client service drives our success. We are dedicated to connecting discerning collectors with timeless investments. #LuxuryResale #AuthenticityGuaranteed #SingaporeBusiness
• •Email Newsletter Snippet (VIP Club): Dear Valued Client, As a Martin Luxury VIP, be the first to explore our latest acquisitions – a curated selection of highly sought-after pieces, reserved just for you. Experience exclusivity, redefined. [Link to VIP Section]