Brand Tone

introspective, poetic, and authentic. It communicates a sense of deep personal expression and intellectual curiosity, thoughtful and articulate, exploring complex concepts. It carries a tangible humility and vulnerability, inviting and aiming to create a shared, immersive experience. It is also educational.

Brand Values

• •Improvisation and Authenticity
• •Dialogue and Connection
• •The Beauty of Imperfection
• •Duality and Friction
• •Environmental Responsibility

Best Practices

• •Use Metaphors of Conversation and Dialogue: Frame the music and performances as an ongoing "discourse," "conversation," or "dialogue." This reinforces the interactive and evolving nature of the brand.
• •Emphasize Duality and Contrast: Use words that highlight tension and fusion: "acoustic and electronic," "intimate and immense," "structure and freedom," "anxiety and serenity." This reflects the core sonic identity.
• •Be Poetic and Introspective: Employ evocative, thoughtful, and slightly abstract language. Avoid simple, direct marketing slogans. The copy should feel like an extension of the music's mood.
• •Maintain Authenticity and Vulnerability: Share the process, including the struggles and the philosophy of "embracing failure." This builds a stronger, more human connection with the audience and reinforces the brand's core values.
• •Connect to Nature: Consistently weave in themes of nature, landscapes (forests, fields), and organic processes. This visually and conceptually links the music to its environmental inspirations and the brand's ecological commitments.

Social Perception

The public and critics perceive Martin Kohlstedt as an innovative and visionary artist who is pushing the boundaries of neoclassical and electronic music, distinguished by the raw, unpredictable, and sometimes anxious energy in his music. Audiences appreciate the deeply personal, immersive, transformative, and emotional nature of his concerts, seeing him as an authentic and accessible artist. Critics praise his technical skill, innovative genre fusion, conceptual depth, atmospheric and textured work, and his defining modular composition method and live improvisation.

Copy Examples

• •Not a record, but a moment. Eleven cities, eleven conversations, one journey. 'LIVE' is more than music; it's the space between the notes, the energy of a room, the courage to begin without knowing the end. Experience the fleeting, captured.
• •The discourse continues. Join Martin Kohlstedt for a night of modular composition and real-time improvisation. No two shows are the same, as the music finds its form in a dialogue between piano, synthesizers, and you. This isn't a performance; it's a shared experience.
• •Finding the friction. The dialogue between the organic and the synthesized, the familiar and the unknown. This is where the new vocabulary is born. #ModularComposition #MusicAsConversation #CreativeProcess
• •The music is born from the forest, so we give back to the forest. Every purchase from Edition Kohlstedt helps re-grow the landscapes that inspire the sound. A shared responsibility, a shared world. #Reforestation #EditionKohlstedt #MusicForNature
• •Embracing the imperfect. The beauty of a fleeting idea. The power in the courage to fail. This is the heart of the music: raw, honest, and always evolving.