Brand Tone

Aspirational & Elegant, Empowering, Feminine, Warm & Inviting (with an exclusive feel), Passionate

Brand Values

• •Empowerment: Helping women feel confident and beautiful.
• •Quality & Craftsmanship: Emphasis on well-made garments and unique, handcrafted details.
• •Exclusivity & Uniqueness: Offering distinct designs that stand out.
• •Elegance & Sophistication: Promoting a refined and stylish aesthetic.
• •Joy & Celebration: Associating the brand with special moments, vacations, and celebrating life.
• •Heritage/Origin (subtle): Being based in Puerto Rico adds a layer of tropical inspiration and authenticity.

Best Practices

• •Embrace Evocative Language: Use words that paint a picture and elicit emotion. Think "sun-drenched," "ocean-kissed," "radiant," "empowered," "timeless," "handcrafted."
• •Maintain a Balance of Aspiration and Warmth: While showcasing luxury, ensure the language remains inviting and connects on a personal level, reflecting the passion behind the brand. Using a mix of polished English and heartfelt Spanish (where appropriate for the audience) can achieve this.
• •Focus on the "Feeling": Copy should not just describe the clothes but also the feeling they provide – confidence, beauty, joy, empowerment, and the allure of an escape.
• •Tell the Story: Weave in elements of the brand's story – the designer's vision, the handcrafted aspect, the Puerto Rican inspiration – to add depth and authenticity.
• •Consistency Across Platforms: Ensure that the tone of voice used on the website, Instagram, Facebook, email marketing, and any other customer touchpoint is harmonious and consistently reflects the established brand personality. Regularly review content to ensure alignment.

Social Perception

High-Quality & Beautiful Designs, Aspirational Brand, Designer-Led, Trusted for Style, Positive Sentiment

Copy Examples

• •Unveil your radiance. ✨ Our new 'Solstice' collection has arrived, weaving dreams from sun-kissed fabrics and intricate details. Each piece is a promise of unforgettable moments and effortless elegance. Discover the collection and let your spirit shine. #MartinezArias #NewCollection #ResortWear #DestinadaABrillar
• •Escape to extraordinary. Your next getaway deserves the touch of Martínez Arias. Crafted with passion in Puerto Rico, our resort wear is designed to make you feel as breathtaking as your destination. Shop now and pack the magic. [Link to website]
• •By Martínez Arias: Where timeless elegance meets the art of island living. Discover handcrafted designs that empower you to embrace every moment with confidence and grace.
• •The 'Seraphina' Maxi Dress: Flow with ethereal beauty. This exquisite piece, featuring delicate hand-embroidery and a silhouette that whispers confidence, is more than a dress – it’s an experience. Perfect for sunset cocktails or celebrating under the stars. Feel the Martínez Arias difference.
• •An Invitation to Elegance: Special savings await on your favorite Martínez Arias pieces.