Brand Tone

professional, traditional, and heritage-focused

Brand Values

• •Craftsmanship and Quality
• •Heritage
• •Timeless Design
• •Artistic Materials

Best Practices

• •Always incorporate the brand's history (est. 1988, Hatton Garden) to build trust and communicate longevity.
• •Use words like "handcrafted," "artisan," "handmade," and "traditional methods" to reinforce the value of the craftsmanship behind each piece.
• •Consistently mention key materials like "sterling silver" and "Murano glass" to create strong product associations.
• •Avoid overly casual language, slang, or fleeting trends. The voice should be confident, knowledgeable, and elegant, reflecting the quality of the jewelry.
• •Position the jewelry as classic, enduring, and suitable for special occasions, creating a sense of investment in a piece that will last.

Social Perception

A reputable and established brand known for high-quality, handcrafted silver jewelry, often associated with prestigious retailers and recognized for creating noteworthy, reliable, and well-made designs.

Copy Examples

• •The Art of Adornment, A Legacy of Craft. Since 1988, Martick Jewellery has been dedicated to the art of traditional silver craftsmanship. Each piece, from our vibrant Murano glass pendants to our nature-inspired bee earrings, is a testament to timeless design and meticulous attention to detail. Discover the heritage of handcrafted excellence.
• •More Than an Accessory. A Piece of History. From our beginnings in London's Hatton Garden to our award-winning collections today, every Martick creation is steeped in a tradition of quality. Our sterling silver jewelry is handcrafted to be cherished for a lifetime. Wear a story. Wear Martick.
• •The Radiance of Murano. The Touch of the Artisan. Experience the unique beauty of authentic Murano glass, handcrafted into stunning necklaces, bracelets, and earrings. Each colourful bead is a work of art, set in sterling silver by our skilled artisans. Bring the magic of Venice to your jewelry collection.
• •For Moments That Matter. Jewellery That Lasts. Celebrate life's special occasions with a gift of enduring beauty. Martick Jewellery offers timeless designs, from elegant pearl classics to intricate silver brooches, each created with passion and traditional expertise. The perfect expression of love and appreciation.
• •Award-Winning Design, Unmistakably British. Rooted in British design heritage, Martick has twice been awarded Gift of the Year. Our collections blend classic techniques with a contemporary edge, ensuring every piece is both fashionable and timeless. Explore the best of British jewellery design.