Brand Tone

heartfelt, community-oriented, and friendly

Brand Values

• •Community Support & Giving Back
• •Gratitude
• •Quality & Uniqueness
• •Creating Memories/Nostalgia
• •Personal Connection

Best Practices

• •Always weave the "giving back" and community support narrative into your messaging. It’s a key differentiator and resonates with your audience.
• •Continue to leverage the founder's authentic connection to Martha's Vineyard. Personal anecdotes and heartfelt messages build trust and emotional connection.
• •Highlight what makes your products special – their local design inspiration and unique artistic qualities that can't be found elsewhere.
• •Maintain a friendly, approachable, and welcoming tone in all communications, from website copy to social media replies. Make customers feel like part of the MV Tee Shirts family.
• •Ensure your imagery and visual content consistently reflect the relaxed, happy, and scenic lifestyle of Martha's Vineyard, aligning with the "Happy Place" sentiment.

Social Perception

MV Tee Shirts is perceived as a local business with a genuine commitment to the Martha's Vineyard community. Customers appreciate the unique designs that capture the spirit of the island, the quality of the apparel, and the friendly customer service. The act of purchasing from them is positioned not just as buying a product, but as supporting the local community. They are seen as a welcome addition to the shopping scene in Oak Bluffs.

Copy Examples

• •Headline: Wear Your Happy Place. Support Its Heart. Body: Every MV Tee Shirt is more than just a design; it's a piece of the island spirit and a promise to give back. With every purchase, you help us support Martha's Vineyard Community Services. #MVLove #GiveBack.
• •Headline: From Our Island Family to Yours. Body: For over 27 years, Martha's Vineyard has been our summer home, filled with cherished memories. Our unique, island-inspired apparel is our way of saying thank you and helping to preserve this special place for generations to come.
• •Headline: More Than a Tee Shirt, It's a Vineyard Story. Body: Discover apparel that tells the story of sunny days, island adventures, and community connection. Find your new favorite piece and wear your Martha's Vineyard memories proudly.
• •Headline: Quality Designs, Island Heart. Body: We believe in unique, high-quality apparel that reflects the beauty of Martha's Vineyard. And we believe in supporting the community that makes this island so special. Shop with us and make a difference.
• •Headline: Wrap Yourself in MV Comfort & Community. Body: Cozy up in our latest island-designed sweatshirts and know that a portion of your purchase directly supports local families through MV Community Services. Look good, feel good, do good.