Brand Tone

Authentic, Passionate, and Approachable

Brand Values

• •Craftsmanship & Quality
• •Family & Legacy
• •Creativity & Evolution
• •Community Connection

Best Practices

• •Lead with the "Family & Handmade" Story: Always anchor the brand narrative in its core identity. Phrases like "From our family to yours," "Handcrafted in our Ohio studio," and "A 3-generation passion" should be woven into copy across all platforms to constantly reinforce authenticity.
• •Use Evocative, Nature-Inspired Language: The designs are organic and often feature natural stones. The copy should reflect this. Use descriptive words that evoke texture, light, and the natural world (e.g., "sun-kissed," "ocean-hued," "forest-inspired," "hammered texture," "subtle glow").
• •Maintain an Approachable and Warm Tone: Write as if you are speaking to a friend or a valued member of your community. Use welcoming language like "Come say hello," "We'd love to hear from you," and "Thank you for being part of our story." Avoid overly corporate or impersonal jargon.
• •Highlight Quality Without Being Pretentious: Clearly state the high-quality materials used (e.g., "Sterling Silver," "14k Gold-Filled," "Semi-Precious Stones") as a mark of value and longevity. Frame it as a commitment to the craft and the customer, rather than a luxury status symbol.
• •Emphasize Both Timelessness and Evolution: Balance the message of long-lasting, cherished pieces with the excitement of new and evolving designs. Use phrases like "Timeless designs, modern heirlooms" alongside "Our designs are always evolving" to show that the brand respects tradition while embracing creativity.

Social Perception

Respected and established artisan jeweler, perceived as trustworthy, genuine, and a staple in the craft fair circuit, offering elegant, unique, and nature-inspired pieces.

Copy Examples

• •From our hands to yours. ✨ Introducing the new ‘Horizon’ collection, where sterling silver meets the subtle glow of sunstone. Each piece is a quiet reflection of the day's first light, handcrafted with passion in our family studio. Discover the story behind the designs. #MarthaPonnDesigns #HandmadeJewelry #ArtisanMade #FamilyBusiness
• •Art is meant to be shared. For over 30 years, we've loved meeting you at local art shows. This weekend, find us at the Worthington Arts Festival! Come say hello, see our latest handmade designs, and find a piece that speaks to you. We can't wait to see you there! #ShopLocalOhio #ColumbusEvents #HandcraftedJewelry #MarthaPonn
• •More Than Jewelry. It’s a Legacy. Three generations, one passion. Discover timeless pieces crafted by hand with sterling silver, 14k gold-filled metals, and a story in every stone.
• •Inspired by the quiet beauty of a forest floor, these delicate leaf earrings are carefully hand-textured in our Ohio studio. Crafted from pure sterling silver, they catch the light with every movement. Lightweight and timeless, they’re a simple reminder of nature's artistry, designed to be worn and cherished for years to come.
• •A Note from Our Studio: Hi [Customer Name], From our small family team to you, we wanted to share what’s new on our workbench. Martha has been finding inspiration in freshwater pearls, while Kylie is creating new designs with mixed metals. It’s this shared passion for creating that we pour into every piece. Thank you for being part of our journey. Feel free to browse the latest creations inspired by our family's love for the craft.