Brand Tone

Romantic & Whimsical, Nostalgic & Timeless, Artistic & Curated, Sophisticated & Feminine

Brand Values

• •Individuality and Unique Expression
• •Discovery and Inspiration
• •Quality and Timelessness
• •Storytelling through Fashion
• •Creating an Experience

Best Practices

• •Embrace Evocative Language: Use descriptive adjectives and sensory details that align with the romantic, nostalgic, and artistic feel. Words like \"ethereal,\" \"dreamlike,\" \"timeless,\" \"whispers,\" \"woven,\" \"cherished,\" \"enchanting\" can reinforce the tone.
• •Tell a Story (Even a Small One): Whether it's hinting at the past life of a vintage piece or explaining the inspiration behind an original design, weave narrative elements into descriptions and posts. This aligns with the value of storytelling through fashion.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the highly curated and aesthetic visuals used on Instagram and the website. The tone of the text should feel like a natural extension of the imagery.
• •Focus on the \"Feeling\": Beyond describing the item, describe the feeling it evokes or the experience it promises (e.g., \"feel like a silver screen siren,\" \"transport yourself to a charming Parisian alley\"). This connects with the \"unknown sensation\" part of MARTE's concept.
• •Be Consistent Across All Channels: While the format might change (e.g., shorter for Twitter, longer for blog posts), the core romantic, artistic, and nostalgic voice should be recognizable everywhere, from product descriptions to social media interactions. If addressing customer service, maintain politeness and a touch of grace that aligns with the overall sophisticated persona.

Social Perception

Highly Curated Selection, Unique and Artistic, Feminine and Elegant, Inspirational, \"Hidden Gem\" with Loyal Following, Original Items as a Key Feature

Copy Examples

• •Instagram Post (New Vintage Dress Arrival): Whispers of a bygone era, spun into delicate lace and timeless silk. This newly arrived vintage dream awaits its next chapter with you. Discover the story woven into every thread. ✨ #MarteVintage #TimelessElegance #VintageDream
• •Product Description (sahara Original Blouse): Inspired by distant horizons and the gentle touch of a forgotten melody, our 'sahara' Desert Bloom Blouse features ethereal sheer sleeves and hand-embroidered details. A piece designed not just to be worn, but to transport you. Let your heart wander. 🌿 #SaharaByMarte #NostalgicJourney #ArtisanCrafted
• •Email Newsletter Subject Line: Unlock a World of Whimsy: New Treasures Arrive at MARTE Body Snippet: Step into a reverie of unique finds. This week, MARTE unveils a curated collection of vintage jewels and original pieces that sing with artistry and romance. Find the extraordinary.
• •Twitter Announcement (Store Event/Lookbook): Lost in a daydream of velvet and pearls... Our new Autumn Lookbook is here to inspire your most enchanting season yet. Explore the magic on our YouTube channel & blog. #MarteLookbook #VintageInspiration #ArtOfStyle
• •Website Banner (General): MARTE: Where every garment holds a memory, and every visit is a new discovery. Explore unique vintage and original designs that speak to your soul. [Shop Now]