Brand Tone

Elegant & Sophisticated, Conscious & Mindful, Personal & Approachable, Empowering

Brand Values

• •Slow Fashion & Sustainability
• •Quality Craftsmanship
• •Timeless Elegance & Style
• •Versatility & Functionality
• •Customer-Centricity & Individuality
• •Italian Heritage

Best Practices

• •Embrace Elegant Simplicity: Use clear, refined language. Avoid overly casual slang or overly complex jargon. Focus on conveying sophistication and quality through well-chosen words.
• •Highlight "Made in Italy" & Craftsmanship: Consistently weave in the Italian heritage and the artisanal, handmade nature of the products. This reinforces quality and exclusivity.
• •Emphasize "Slow Fashion" Values: Talk about sustainability, made-to-order benefits (less waste, unique for you), and the longevity of the pieces. This appeals to the conscious consumer.
• •Focus on Timelessness & Versatility: Describe how the pieces transcend trends and can be styled for various aspects of a modern woman's life. Use phrases like "effortless style," "wardrobe essentials," and "designed to last."
• •Maintain a Confident & Empowering Voice: Position the brand as a partner in the customer's journey to feeling confident and stylish. The tone should be assured but also warm and appreciative of the wearer's individuality.

Social Perception

High-Quality & Luxurious, Sustainable & Ethical Choice, Timeless & Chic, Worth the Investment (and Wait), Innovative, Personal and Sister-Run

Copy Examples

• •Marta Scarampi: Italian Artistry, Woven for Life. Discover timeless capes and dresses, consciously crafted in Torino just for you.
• •More than an accessory, it's a statement of enduring elegance. Our [Cape Name] is meticulously handcrafted from the finest Woolmark® certified virgin wool, offering versatile warmth and a silhouette that moves with you. Made to order, made to last—because true style is timeless.
• •Embrace Slow Luxury | Your Exclusive Look at Marta Scarampi's Latest Designs
• •Torino's charm, in every stitch. ✨ At Marta Scarampi, we believe in fashion that feels as good as it looks—thoughtfully designed and sustainably made. How do you wear your elegance? #MartaScarampi #SlowFashion #ItalianMade #TimelessStyle
• •Rooted in Italian heritage and a love for enduring style, Marta Scarampi was born from a desire to create more than just clothes—we craft confidence. Each piece is a blend of traditional artisanship and modern sensibility, made on demand to honor both you and our planet.