Brand Tone

Professional yet Approachable, Experienced and Knowledgeable, Customer-Focused, Traditional and Trustworthy

Brand Values

• •Quality
• •Expertise/Knowledge
• •Customer Service/Dedication
• •Family Heritage/Longevity
• •Reliability/Trust

Best Practices

• •Prioritize "Expertise" and "Knowledge": Always ensure copy reflects a deep understanding of woodworking. Use correct terminology and highlight the benefits of quality tools for specific applications.
• •Emphasize Family Ownership and Heritage: Consistently weave in the "family-owned since 1975" message to build trust and highlight longevity and dedication.
• •Maintain a Professional yet Accessible Voice: While targeting "Pros," ensure the language is clear, helpful, and welcoming to serious hobbyists as well. Avoid overly technical jargon where simpler terms suffice, or provide explanations.
• •Focus on Quality and Reliability: Continuously reinforce the commitment to high-quality brands and reliable tools. This aligns with the expectation of professionals who depend on their equipment.
• •Be Customer-Centric and Supportive: Frame messaging around customer needs and solutions. Highlight how Marson Equipment helps customers achieve their woodworking goals through expert advice and dependable products.

Social Perception

Established and Reputable, Specialized Experts, Helpful and Supportive, Community-Oriented (Local)

Copy Examples

• •Headline: Since 1975, Marson Equipment: Equipping Woodworking Professionals with Precision and Power. Body: For nearly five decades, Canadian woodworkers have trusted Marson Equipment for top-tier machinery and tools. Our family is dedicated to providing the expertise and quality you need to bring your projects to life. Visit us in Edmonton or shop online.
• •Headline: Don't See It Online? Our Experts Can Help! Body: Our Edmonton store is packed with hundreds more woodworking solutions than we can list online! Call or visit Marson Equipment – our knowledgeable staff are ready to help you find the perfect tool for your craft. Quality brands, expert advice. That's the Marson promise.
• •Headline: The Marson Family to Yours: Over 40 Years of Woodworking Excellence. Body: At Marson Equipment, we're more than just a supplier; we're a family-owned Canadian business passionate about woodworking. We offer the quality tools and personalized service that professionals and hobbyists have relied on since 1975.
• •Headline: Upgrade Your Workshop with Confidence. Shop Marson Equipment. Body: Investing in new woodworking machinery? Trust the experts at Marson Equipment. We stock the best brands and provide the knowledgeable support you need to make the right choice. "Where the Pros Go" for a reason.
• •Headline: Quality Tools, Lasting Craftsmanship. That's Marson Equipment. Body: From power tools to specialized machinery, Marson Equipment is committed to offering only the best to Canadian woodworkers. Experience the difference that quality equipment and expert service make. Free shipping available on many items.