Brand Tone

Aspirational, Serene, and Mindful

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Ethical Responsibility
• •Timeless Design & Simplicity
• •Comfort & Well-being
• •Transparency

Best Practices

• •Lead with a Feeling, Support with Facts: Start with the emotion you want to evoke (serenity, comfort, aspiration) and then back it up with tangible proof points like "Swiss quality," "Oeko-Tex certified," or "Made in Portugal."
• •Use a Serene and Evocative Vocabulary: Consistently use words like embrace, sanctuary, ritual, timeless, essential, mindful, serene, crafted, pure, soft, and restful to reinforce the brand's calming and luxurious identity.
• •Tell the Sustainability Story Naturally: Weave sustainability into the narrative as a core part of the brand's commitment to quality and wellness, rather than a separate, technical feature. Frame it as a benefit to the customer and the world—e.g., "Sleep peacefully knowing your bedding is kind to your skin and the planet."
• •Emphasize "Investment" Over "Purchase": Position the products as long-lasting investments in personal well-being and home comfort. Use language that suggests durability and timelessness, appealing to a customer who values quality over disposability.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the calm, minimalist, and warm tone of the copy is always matched by high-quality, uncluttered, and serene visuals across all platforms. The words and images must work together to tell the same aspirational story.

Social Perception

The public perception of Marso Living is overwhelmingly positive, aligning with its projected values. It is seen as a high-quality provider with superior fabrics and durable products, a trustworthy and conscious brand due to its focus on sustainability and transparent sourcing, an aesthetic and aspirational source for creating a serene home, and a brand offering excellent customer service that matches its premium product quality.

Copy Examples

• •The Art of Slowing Down. It begins with the simple, profound pleasure of slipping into sheets that feel like a gentle embrace. Our European flax linen isn't just bedding; it's a commitment to quieter mornings and more restful nights. Crafted to soften with every wash, designed to last a lifetime. #MarsoLiving #TimelessComfort #SustainableLuxury
• •Your Daily Ritual, Reimagined. Transform your bath into a personal sanctuary. Our Oeko-Tex certified towels are crafted for supreme softness and absorbency, bringing Swiss-quality wellness into your home. Discover the collection that’s right for you. Shop now for 10% off your first order. #SwissDesign #HomeWellness #MarsoLiving
• •The Embrace of Pure Comfort. Woven in Europe from the finest merino wool and a touch of luxurious cashmere, our classic plaid is the ultimate companion for cooler days and quiet evenings. Its incomparable softness and timeless design make it more than a blanket—it's a 'must-have' for a life lived beautifully. An heirloom piece, made with love and designed to be cherished.
• •Invest in Rest. In a world of fast trends, we believe in the power of things made to last. That’s why we’re committed to creating timeless pieces from ethically sourced materials. When you choose Marso Living, you’re not just buying a product; you’re joining a movement towards mindful consumption and supporting a more circular economy. Thank you for being a part of our story.
• •Finding luxury in the small moments. Your reminder to set aside time for what truly matters: rest, recharge, and comfort. ❤️ #SelfCare #CozyLiving #MarsoLiving #SimplePleasures