Brand Tone

Artisanal & Passionate, Ethical & Transparent, Quality-Driven & Proud, Knowledgeable & Informative, Approachable & Friendly

Brand Values

• •Animal Welfare
• •Quality & Craftsmanship
• •Ethical Sourcing & Production
• •Authenticity & Tradition
• •Transparency
• •Customer Satisfaction

Best Practices

• •Prioritize Ethical Language: Always lead with and consistently reinforce the "free-range," "high welfare," and "ethically sourced" aspects in all communications. This is a core differentiator.
• •Emphasize Quality and Craftsmanship: Use descriptive words that convey the artisanal, handmade nature and superior quality of the ingredients and final products (e.g., "handcrafted," "finest cuts," "premium spices," "award-winning").
• •Be Transparent and Informative: Share details about the sourcing, the cuts of meat used (e.g., "only leg meat," "15% fat"), and the traditional processes. This builds trust and educates the consumer.
• •Maintain a Proud but Approachable Voice: Showcase achievements and awards with pride, but keep the overall tone grounded and passionate, reflecting a small business that cares deeply about its products and customers.
• •Showcase the "Why": Connect the products back to the passion for British food, the desire for better animal welfare, and the joy of creating exceptional charcuterie. This adds depth and personality to the brand.

Social Perception

Highly Regarded for Quality & Taste, Trusted for Ethical Standards, Seen as a Premium, Artisan Producer, Appreciated for Being British & Local (Norfolk), Knowledgeable Experts

Copy Examples

• •Headline: Taste the Difference True Free-Range Makes. Body: At Marsh Pig, we believe happy pigs make heavenly charcuterie. Our award-winning, handcrafted salami and chorizo use only the finest free-range British pork and rare-breed beef, raised on open pastures. Experience the richer flavour and meatier texture that comes from ethical farming and traditional curing. It’s British charcuterie, done right. Call to Action: Discover Our Range.
• •Headline: From Norfolk Fields to Your Feast: Artisan Charcuterie, Ethically Crafted. Body: We meticulously source our high-welfare pork and beef from local East Anglian farms, ensuring every bite of Marsh Pig charcuterie is packed with authentic flavour, not fillers. Using only prime leg meat and 15% fat, our products are a testament to quality you can taste. Call to Action: Shop Award-Winners.
• •Headline: More Meat, Less Sinew. Purely Delicious. Body: Tired of overly fatty or sinewy charcuterie? Marsh Pig uses only trimmed free-range leg meat and premium spices – like authentic Spanish Pimentón de la Vera – for a cleaner, meatier bite every time. It’s the quality you deserve. Call to Action: Try Our Bestsellers.
• •Headline: The Secret to Unforgettable Flavour? Passion, Patience, and a Pig with Principles. Body: We don’t rush perfection. Each Marsh Pig product is handmade with passion, traditionally cured, and infused with the finest ingredients. We’re proud of our Great Taste Awards, but prouder still of our commitment to animal welfare and exceptional British charcuterie. Call to Action: Learn Our Story.
• •Headline: Elevate Your Platter with Award-Winning British Charcuterie. Body: Impress your guests or simply treat yourself to the exquisite taste of Marsh Pig. From our classic Fennel Salami to our rich Coppa, each slice is a celebration of ethical sourcing and artisan craftsmanship. Call to Action: Build Your Perfect Board.