Brand Tone

Creative, Passionate, and Approachable

Brand Values

• •Handmade Craftsmanship
• •Niche Community Focus
• •Customer Service & Transparency
• •Artistic Service

Best Practices

• •Embrace the "Sister" Narrative: Use "we," "us," and "our" to reinforce that the brand is run by a team of two sisters. This adds a personal, relatable touch to all communications.
• •Use Fan-Specific Language: Incorporate names, terms, and inside jokes from the anime and games your products are based on (e.g., "Get ready to evolve your sticker game," "A keychain worthy of the Fairy Tail guild"). This shows authenticity and passion.
• •Highlight the "Handmade" Aspect: Consistently mention that products are "handmade," "hand-painted," or "crafted with love." This justifies pricing, explains production times, and sets customer expectations.
• •Maintain a Friendly and Direct Tone in Customer Service: In FAQs, product descriptions, and direct messages, be clear, helpful, and approachable. The way the brand explains its "B-Grade" products is a perfect example of this transparency.
• •Drive Action Through Scarcity and Community: Encourage immediate purchases by highlighting limited stock ("Grab them before they're gone!"). At the same time, foster community by asking for audience input on future products ("What should we make next?").

Social Perception

The brand is perceived as a specialized, small-scale artisan business with a loyal customer base. Its sold-out items indicate demand that exceeds handmade production capacity. The "B-Grade" product option reinforces a perception of a supportive and understanding community. Instagram and TikTok are primary channels for community engagement and updates.

Copy Examples

• •From sketch to scales! ✨ Our latest custom dragon is ready to fly to its new home. We poured so much magic into every detail, from the hand-painted wings to the D20 it guards. Want to commission your own mythical beast? Our DMs are open!
• •(Video: Fast-motion of a keychain being assembled) Ever wonder how our Soot Sprite keychains come to life? It’s a little bit of magic and a lot of love for our favorite Ghibli films. Tell us your favorite character in the comments for our next creation! 👇
• •They're back! 🔥 You asked, and we listened. Our sold-out Eeveelution boba stickers and Sakura dangle earrings are back in stock. Grab yours before they disappear again – all items are handmade and supplies are limited!
• •Perfectly imperfect! We've just added a few 'B-Grade' items to the shop. They have tiny quirks like micro-bubbles or small marks, but are still 100% lovable and looking for a good home at a discount. Shop our story for a closer look!
• •A ✨Magical✨ Update from Marshmallow Sisters!