Brand Tone

Professional & Authoritative, Empathetic & Kind, Accessible & Efficient, Informative & Educational, Alternative & Modern

Brand Values

• •Patient Well-being
• •Expertise & Experience
• •Accessibility & Convenience
• •Natural & Alternative Relief
• •Education & Empowerment
• •Compassion & Understanding

Best Practices

• •Prioritize Patient Language: Use clear, accessible language that patients can understand, avoiding overly technical jargon where possible, especially when discussing sensitive topics like mental health or new treatments like medical cannabis. Balance this with terms that convey medical professionalism.
• •Emphasize Empathy and Experience: Consistently weave in Dr. Kramer's extensive experience, credentials, and the compassionate approach often cited in his medical cannabis practice reviews.
• •Maintain Professional Authority: Always refer to Dr. Kramer with his title (MD) and mention his board certifications and academic affiliations when relevant to build trust and underscore his expertise, particularly for psychiatric services.
• •Be Informative and Solution-Oriented: Whether discussing psychiatric care or medical marijuana, focus on educating the reader about conditions and how Dr. Kramer’s services provide solutions and pathways to relief. Frame copy around patient benefits.
• •Ensure Clarity Across Services: Clearly delineate communications for psychiatric services versus medical marijuana certification if targeting different concerns, while maintaining the core brand values of expertise, compassion, and accessible care for both. If the intention is to integrate them, show how these approaches complement each other under Dr. Kramer's care. Address the dual specializations (psychiatry and medical marijuana, with a background in surgery) cohesively.

Social Perception

Psychiatry Practice: Perceived as a highly qualified and experienced psychiatrist, affiliated with prestigious institutions. Medical Marijuana Services: Perceived very positively by patients who have used this service. They see him as an empathetic, professional, and helpful doctor who simplifies the process of obtaining a medical marijuana card. He is seen as a trusted provider in this niche. Potential Confusion: There's a potential for public confusion due to other doctors named Marshall Kramer.

Copy Examples

• •Headline: Seeking Understanding & Experienced Psychiatric Care? Body: Dr. Marshall Kramer, MD, a board-certified psychiatrist with decades of experience and affiliations with Weill Cornell and Columbia University, offers compassionate psychotherapy and psychopharmacology for adults. Start your journey to wellness.
• •Headline: Tired of Opioids? Explore Natural Relief with Medical Cannabis. Body: Dr. Marshall Kramer, MD, provides expert, empathetic consultations for NY & CT residents seeking medical marijuana certification. Quick, easy telehealth appointments available.
• •Headline: Your Path to Mental Well-being: Expert Care, Modern Solutions. Body: Dr. Kramer combines proven psychiatric treatments with innovative approaches, including medical cannabis evaluations, to help you manage conditions like anxiety, depression, and PTSD.
• •Headline: Stress-Free Medical Cannabis Certification from a Trusted MD. Body: Get your NY or CT medical marijuana card quickly and easily. Dr. Marshall Kramer offers professional, kind, and informative telehealth consultations.
• •Headline: Decades of Medical Expertise, Focused on Your Relief. Body: Whether through traditional psychiatry or alternative therapies like medical cannabis for chronic conditions, Dr. Marshall Kramer is dedicated to providing comprehensive and compassionate care.