Brand Tone

Welcoming and Inclusive, Family-Friendly, Professional and Knowledgeable, Relaxed and Unpretentious, Community-Oriented

Brand Values

• •Accessibility
• •Quality Service and Facilities
• •Enjoyment and Fun
• •Improvement and Development
• •Community Focus
• •Safety

Best Practices

• •Prioritize "Welcoming" Language: Use inclusive terms like "everyone," "all ages," "all skill levels." Emphasize the friendly and relaxed atmosphere. Avoid jargon that might alienate beginners.
• •Highlight Expertise with Approachability: When mentioning PGA Professionals or technology, explain the benefits in simple terms. Focus on how these elements help the *customer* achieve their goals and enjoy the game more, rather than just listing features.
• •Embrace a Casual, Friendly Voice: Use contractions (e.g., "it's," "we're") and a conversational style. Phrases like "come as you are" or "no stuffy rules here" reinforce the relaxed nature.
• •Show, Don't Just Tell, the Family/Community Aspect: Use words like "family," "community," "local," and "friendly." Feature images and stories (if possible) that reflect a diverse range of people enjoying the facilities. Customer testimonials that mention the welcoming environment are powerful.
• •Focus on the "Why": Connect the features (e.g., refurbished bays, putt-putt, lessons) to the customer's desires – more fun, improvement, quality family time, a stress-free experience. Explain the *benefit* of each offering.

Social Perception

Positive Reputation, Valued Local Amenity, Family and Beginner Friendly, Professional and Trustworthy, Responsive and Improving

Copy Examples

• •Headline: Your Swing, Your Style, Our Range. Body: Forget stuffy golf clubs. At Marsden Golf, it's all about enjoying the game. Whether you're a seasoned pro or just starting, our relaxed, family-friendly driving range and new putt-putt course are here for good times and great golf. Come as you are! Call to Action: Swing by today – no bookings needed for the range!
• •Headline: Unlock Your Best Game with PGA Pro Guidance. Body: Ready to shave strokes off your score? Our experienced PGA Professionals offer personalized lessons and cutting-edge Trackman club fitting. We're passionate about helping every golfer, from beginner to advanced, find their A-game in a supportive environment. Call to Action: Book your lesson or fitting online and feel the difference!
• •Headline: Family Fun Starts Here: Putt-Putt & Driving Range! Body: Looking for a great day out with the family? Our new 9-hole putt-putt course offers laughs and challenges for all ages, while our driving range lets everyone experience the thrill of the long ball. Affordable packages available! Call to Action: Visit Marsden Golf – where everyone’s a winner!
• •Headline: The Local Spot for Golf Lovers. Real People, Real Progress. Body: We're your community driving range, run by a local family who loves golf. Expect a warm welcome, top-notch facilities, quality balls, and expert advice without the intimidation. It's golf, made easy and enjoyable. Call to Action: Join the Marsden Golf family – grab a bucket and play!
• •Headline: No Judgement, Just Golf. Practice in Comfort. Body: At Marsden Golf Driving Range, we believe practice should be a pleasure, not a pressure. With upgraded individual bays, a relaxed dress code, and a friendly vibe, you can focus on your game. Open 7 days for your convenience. Call to Action: Discover your new favourite practice spot!