Brand Tone

Passionate Craftsman. Professional, artistic, deeply knowledgeable, precise, reverent, respectful, confident.

Brand Values

• •Quality and Craftsmanship
• •Functionality and Elegance
• •Sustainability
• •Passion and Inspiration
• •Niche Expertise

Best Practices

• •Emphasize the "Why": Always connect the product features back to the core values of passion, craftsmanship, and the enhancement of the creative process. The "why" is just as important as the "what."
• •Use Evocative, Sensory Language: Words like "sculpted," "harmony," "warmth," and "legacy" resonate with the brand's artistic and quality-focused identity. Describe the feel of the wood and the elegance of the design.
• •Maintain a Professional and Respectful Voice: Avoid slang, overly casual language, or aggressive sales tactics. The tone should reflect the high quality and price point of the products. You are speaking to fellow craftspeople and artists.
• •Showcase, Don't Just Tell: Let high-quality visuals do most of the talking. Your copy should complement the images and provide the details and philosophy that the picture implies.
• •Be Consistent Across All Platforms: The language and tone used on Instagram should align with the website's "About" page and Facebook updates. This consistency builds trust and reinforces the brand's identity as a reliable, high-quality studio.

Social Perception

High-end, bespoke furniture studio; authentic and credible; provider of investment pieces, aesthetically pleasing and integral to creative workflow; for those serious about their craft and creative environment.

Copy Examples

• •Sculpted from locally salvaged walnut, our new dual-tier studio desk is engineered for the modern musician. Inspired by the timeless elegance of mid-century design, it offers the perfect harmony of form and function. Elevate your creative space. #MarsBuilt #StudioFurniture #Handcrafted
• •Your vintage synth collection deserves a stand that matches its legacy. At Mars Built, we craft furniture inspired by the golden age of electronic music. Meticulous detail, sustainable wood, and a design that lets your instruments shine. Discover the difference craftsmanship makes.
• •Mars Built: Furniture for Sonic Creation and Exploration. Handcrafted in Southern California, our pieces are designed to inspire your best work. Where meticulous woodworking meets a passion for sound.
• •The heart of the studio. This custom-built audio rack in salvaged oak brings warmth and organization to your creative workflow. A testament to handcrafted quality and enduring design. #MusicStudio #Woodworking #InteriorDesign #AudioGear
• •It starts with a respect for the material. And a deep understanding of the artist's needs. We build more than furniture; we build the space where your sound takes shape. Mars Built. Crafted for creation.