Brand Tone

Friendly, approachable, enthusiastic, personal, and encouraging, fostering community and transparency.

Brand Values

• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Community and Empowerment
• •Family and Passion

Best Practices

• •Always lead with "Handmade" and "Custom" to reinforce primary value propositions and differentiate the brand.
• •Maintain a friendly, approachable, and conversational voice, using emojis and direct address to engage the audience.
• •Weave in the emotional "why" behind products, connecting them to benefits like creating memorable gifts or showing care.
• •Embrace bilingual content (English and Spanish) to broaden the audience and maintain authenticity.
• •Leverage video content to "show, don't just tell" the creation process, building trust and highlighting skill with energetic, action-oriented copy.

Social Perception

Overwhelmingly positive; perceived as reliable, creative, highly skilled in personalized products, with excellent product quality, customer service, and fast shipping, often recognized as a "Top shop for gifts."

Copy Examples

• •Life's too short for boring cups! ✨ Make every sip a statement with a custom rhinestone tumbler that’s as unique as you are. Handmade with love and a whole lot of sparkle. DM us to start designing your dream tumbler today! #HandmadeWithLove #RhinestoneTumbler #CustomGifts #MarsaesCreations #Sparkle
• •Wear your heart on your sleeve—literally. ❤️ Our custom 'Mama' sweatshirts are the perfect way to keep your little ones close. Super soft, completely personalized, and a perfect gift for the amazing mom in your life. Order now for a gift she'll treasure forever! #MomLife #CustomApparel #PersonalizedGift #FamilyOwned #ShopSmall
• •Want to learn how we make our popular sublimation keychains? Watch and learn! ✨ Let us know in the comments what tutorial you want to see next! #DIYProject #Sublimation #Craftersoftiktok #SmallBusinessTips #MarsaesCreations
• •Make Every Occasion Unforgettable. From birthdays to baby showers, give a gift that’s made just for them. Explore our collection of one-of-a-kind personalized treasures. [Shop Now]
• •Hi [Customer Name], It's Maribel from Marsaes Creations! I was just working on a new tumbler design and it made me think of you. As a thank you for being part of our creative family, here’s a 15% off code for your next order: SPARKLE15. Let's make something beautiful together again soon! #Handmade #CustomerLove #UniqueGifts