Brand Tone

Cultural & Authentic, Celebratory & Joyful, Educational & Informative, Aspirational & Regal, Commercial & Service-Oriented

Brand Values

• •Cultural Preservation
• •Authenticity
• •Quality Craftsmanship
• •Customer Satisfaction
• •Accessibility
• •Heritage & Symbolism
• •Community/Giving Back

Best Practices

• •Embrace Storytelling: Weave narratives about the cultural significance, the weavers, and the meaning behind the designs into product descriptions and social media content. Go beyond just selling a product; sell a piece of heritage.
• •Maintain Authenticity in Language: Use respectful and accurate terminology when discussing Ghanaian culture and Kente. Let the passion for the craft shine through.
• •Balance Tradition with Modern Aspiration: While rooted in history, speak to contemporary desires for unique, beautiful, and meaningful attire for special occasions. Highlight how Kente fits into modern celebrations.
• •Be Transparent and Address Concerns: Acknowledge the value of customer feedback (both positive and negative) and clearly communicate steps taken to ensure quality and customer satisfaction. This can help rebuild trust where reviews have been critical. Ensure marketing claims about authenticity and quality are consistently met.
• •Use Consistent Visual and Verbal Branding: Ensure that the regal, celebratory, and culturally rich tone is reflected not just in words but also in the quality of photography, videography, and overall visual presentation across all platforms. Ensure that promises made (like "100% customer service" or "guaranteed to beat any competitor price") are backed by operational excellence.

Social Perception

Appreciation for Cultural Products, Mixed Customer Experience, Positive Engagement on Visual Platforms, Authority on Kente, Concerns about Authenticity/Quality

Copy Examples

• •Social Media Post (Image of a couple in MG Kente): "Woven with heritage, worn with love. ✨ MG Kente adorns your most cherished moments in threads of authentic Ghanaian tradition. #MGKente #MarryingGhana #KenteWedding #CulturalElegance"
• •Website Banner (Showcasing vibrant Kente cloth): "Drape Yourself in Royalty. Discover the timeless beauty and profound stories of authentic handwoven Kente. Shop MG Kente."
• •Product Description Snippet (for a specific Kente pattern): "More than just a pattern, the 'Adwinasa' (All motifs are exhausted) Kente tells a story of completeness and peak artistry. Handwoven with devotion, wear a masterpiece of Ghanaian heritage."
• •Ad Headline: "Your Story. Your Culture. Your Kente. MG Kente – Authentic Ghanaian Tradition, Worldwide."
• •Email Subject Line (for a wedding collection): "Begin Your Forever in Majestic Kente ✨ Explore the Marrying Ghana Collection!"