Brand Tone

Detailed, informative, and inclusive, with a focus on current trends and traditional Indian craftsmanship.

Brand Values

• •Tradition
• •Quality
• •Inclusivity
• •Fashion-forward
• •Customer satisfaction

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use detailed descriptions highlighting fabric, work, and occasion suitability.
• •Emphasize inclusivity by showcasing plus-size options and diverse styles.
• •Focus on current trends and popular items.
• •Clearly display contact information and location.

Social Perception

A brand that offers a wide variety of high-quality, fashionable Indian ethnic wear, catering to diverse needs and occasions while respecting tradition and craftsmanship.

Copy Examples

• •"Discover our latest collection of Bollywood Sarees, perfect for making a statement at any event."
• •"Explore our exquisite range of lehenga cholis, meticulously crafted with intricate embroidery and sequence work for your special day."
• •"Find your perfect fit in our Plus Size collection, designed to celebrate every body with elegance and style."
• •"Elevate your ethnic wardrobe with our best-selling kurtis, blending comfort and tradition for everyday wear."
• •"Browse our men's ethnic wear collection, featuring timeless designs and premium fabrics for a sophisticated look."