Brand Tone

elegant, sophisticated, and inspiring

Brand Values

• •Quality
• •Handmade/Artisanal
• •Style and Personality
• •Customer Commitment
• •Innovation

Best Practices

• •Use Refined Language: Opt for sophisticated vocabulary. Avoid overly casual slang or colloquialisms. Words like "elegant," "sophisticated," "artisanal," "curated," and "timeless" align well.
• •Focus on "Why," Not Just "What": Instead of only describing the product (e.g., "ceramic vase"), explain the benefit or feeling it evokes (e.g., "Add a touch of serene elegance with our handcrafted ceramic vase, designed to be a calming centerpiece").
• •Highlight Craftsmanship and Quality: Consistently mention the "handmade" aspect and the "quality" of materials and design. This reinforces key brand values.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the high-quality, aesthetically pleasing visuals used in marketing materials and on the website.
• •Speak to Aspirations: Frame products not just as objects, but as tools for customers to achieve their desired home aesthetic and express their personal style (e.g., "Create a space that truly reflects you," "Bring your vision to life").

Social Perception

Customers who purchase Marres products likely perceive the brand as a provider of high-quality, stylish, and unique handmade decorative items. The brand is seen as established, given its 35-year history. The availability through major retailers like Homecenter and Éxito suggests a level of trustworthiness and accessibility. Positive reviews on product quality and design indicate a generally favorable perception among those who have purchased their items. The emphasis on "hecho a mano" (handmade) likely appeals to consumers looking for non-mass-produced items with a touch of artistry.

Copy Examples

• •Headline: Elevate Your Space: Discover Handcrafted Decor That Tells Your Story. Body: At Marres, we believe your home should be a reflection of your unique taste. Explore our collection of artisanal pieces, meticulously crafted to bring enduring style and personality to every room. For 35 years, we've been dedicated to quality and innovative design. Find your inspiration today.
• •Headline: The Art of Home: Where Quality Craftsmanship Meets Modern Elegance. Body: Transform your living spaces into havens of beauty and tranquility. Marres offers exquisitely designed, handmade decorative items that blend timeless elegance with contemporary flair. Each piece is a testament to our commitment to excellence and passion for design.
• •Headline: Curated for You: Style, Personality, and Uncompromising Quality. Body: Discover a world of decorative possibilities with Marres. Our carefully curated collections are designed to inspire, helping you create a home that is both beautiful and uniquely yours. Experience the difference that handcrafted quality makes.
• •Headline: More Than Decoration, It's an Expression. Body: Let your home speak volumes about your style. Marres provides distinctive, handmade decorative accents that add a touch of sophistication and individuality to any interior. Unwrap the art of fine decor.
• •Headline: Invest in Timeless Beauty: The Marres Standard of Excellence. Body: With a legacy of 35 years in crafting beautiful, handmade decor, Marres is synonymous with quality and distinctive design. Adorn your home with pieces that are made to be cherished for years to come.