Brand Tone

Aspirational, Elegant, and Empowering

Brand Values

• •Empowerment & Self-Expression
• •Craftsmanship & Quality
• •Timeless Sophistication
• •Innovation

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission of empowerment and self-expression. Start with the feeling ("Feel radiant," "Express your style") before detailing the feature (e.g., "PVD-coated steel").
• •Maintain a Lexicon of Luxury: Use a consistent set of elevated keywords: atelier, handcrafted, curated, bespoke, silhouette, radiant, exquisite, embellish, canvas, express. Avoid overly casual slang or generic terms.
• •Tell the Story in Snippets: The founder's story is powerful. Weave elements of it into different communications—a mention of "architectural lines" in a design description or "Caribbean-born" in the bio—to continuously ground the brand in its unique narrative.
• •Emphasize "You" and "Your": While the tone is aspirational, it should also be personal. Use language that speaks directly to the customer's creativity and individuality, such as "Your canvas," "Customize your look," and "Wear your story."
• •Educate with Elegance: When explaining the innovative product (bikini charms), the copy must be clear but remain sophisticated. Frame it as a new form of styling, using phrases like "A new way to adorn your silhouette" or "The art of beachside embellishment" rather than just "clips for your bikini."

Social Perception

Positioned as an affordable luxury or premium brand, its social perception is largely shaped by its curated presence and retail partners, emphasizing its unique handcrafted bikini jewelry concept and Caribbean roots. Limited customer feedback primarily notes sizing.

Copy Examples

• •Beauty, Embellished. Our Canvas swimwear and handcrafted charms are designed not just to be worn, but to be expressed. Your story starts here.
• •The most exquisite accessory is confidence. Our clip-on bikini charms let you style your swim, your way. Handcrafted to shine as brightly as you do. #MarquiseSwim #WearYourStory
• •More than swimwear, it's a statement.
• •You are the artist. Your swimsuit is the canvas. Born in the Caribbean, Marquise Swim introduces a new era of beachwear with handcrafted, clip-on jewelry for your bikini. Discover how to customize your confidence.
• •The 'Celeste' Charm: Capture the light of the midday sun. Featuring a hand-selected AAA-grade crystal set in 18k gold-plated stainless steel, the Celeste charm clips effortlessly onto any Canvas bikini. It’s more than an accessory; it’s a reflection of your radiance.