Brand Tone

Approachable and Friendly, Professional and Knowledgeable, Aspirational yet Accessible, Trustworthy and Reliable, Celebratory and Romantic

Brand Values

• •Customer Service Excellence
• •Quality and Craftsmanship
• •Trust and Integrity
• •Value and Accessibility
• •Personalization

Best Practices

• •Prioritize Warmth and Expertise: Always balance a professional, knowledgeable voice with a friendly, approachable demeanor. Avoid overly technical jargon unless clearly explained.
• •Focus on the Customer's Story: Frame jewelry not just as a product, but as a part of the customer's personal narrative, celebrating their milestones and emotions.
• •Emphasize Trust and Quality: Consistently reiterate commitments to quality craftsmanship, ethical sourcing (if applicable), and transparent service to build and maintain trust.
• •Use Inclusive and Aspirational Language: Appeal to a broad audience by showcasing diverse styles while maintaining an aspirational quality that speaks to the beauty and significance of fine jewelry. Ensure messaging reflects accessibility for different budgets.
• •Maintain Visual and Textual Cohesion: Ensure the style of photography and videography on social media and the website aligns with the tone of the copy – elegant, clear, and focused on the beauty of the pieces and the emotions they represent.

Social Perception

Highly Regarded Local Jeweler, Trusted for Important Purchases, Expert and Customer-Focused Staff, Provider of Quality and Customization, Potential for Name Confusion

Copy Examples

• •Beginning your forever? Let our family help yours find the perfect symbol of your unique love story. Explore stunning engagement rings, from classic solitaires to breathtaking custom designs, all crafted with care and exceptional quality. Visit Marquise Jewelers – where beautiful moments begin.
• •Dreaming of a one-of-a-kind piece? At Marquise Jewelers, your vision comes to life. Our expert designers work with you every step of the way, blending your inspiration with our craftsmanship to create jewelry that’s uniquely yours. Let's craft your story in gold and diamonds.
• •For life's brilliant celebrations, and every sparkling moment in between. Marquise Jewelers offers a curated selection of fine jewelry, exceptional service, and the expertise you can trust. Discover the difference that dedication and passion for craftsmanship make.
• •Embrace modern brilliance. Our stunning collection of lab-grown diamonds offers exceptional beauty and value, without compromise. Find the perfect sparkle that aligns with your style and values at Marquise Jewelers. Sustainable luxury, beautifully crafted for you.
• •More than just jewelers, we're your trusted partners in celebrating life's milestones. Our friendly experts at Marquise Jewelers are here to guide you with personalized advice and a no-pressure experience. Your perfect piece awaits, along with a warm welcome.