Brand Tone

Modern Wellness

Brand Values

• •Health and Wellness
• •Balance
• •Innovation
• •Transparency
• •Inclusivity and Community

Best Practices

• •Lead with ‘Clean’ and ‘Balanced’: Always emphasize the "clean caffeine" and "balanced lift" aspects. These are your key differentiators and should be woven into most communications.
• •Stay Aspirational but Approachable: Use vibrant, high-quality visuals and sophisticated language on core brand assets (website, product pages), but keep the tone on social media relatable, human, and even humorous. Show the people behind the brand.
• •Educate, Don't Just Sell: Frame your content around educating the consumer about the benefits of plant-based caffeine, the science of your blend, and the drawbacks of sugary alternatives. This builds trust and authority.
• •Highlight Versatility: Consistently showcase the drink in various settings—as a morning starter, an afternoon pick-me-up, a pre-workout drink, and a cocktail mixer. This widens its appeal beyond a simple "energy drink."
• •Embrace Your Roots: Don't shy away from the brand's story. Mentioning the AAPI founders, the LA-based origins, and the mission-driven approach adds depth and authenticity that resonates with modern consumers.

Social Perception

The general perception is positive, especially among health-conscious consumers looking for functional beverages that align with their lifestyle values. The brand is seen as a trustworthy and aspirational choice in the energy drink alternative space, praised for its moderate caffeine content, clean ingredient panel, and smooth energy boost, despite some mixed feedback on taste.

Copy Examples

• •That 2 p.m. wall? We don't know it. Swap your sugary fix for a vibrant, plant-powered lift. Our Lychee Peach flavor is your secret weapon for a productive afternoon, without the crash. #RethinkYourCaffeine #Marquis #CleanEnergy
• •Experience the new wave of caffeine. A balanced lift from our organic tri-blend of yerba mate, green coffee, and green tea. Zero sugar, zero jitters, all-day focus. This is how you conquer your day. #DrinkMarquis
• •Escape the ordinary. Our new Lemon Lavender flavor is a sip of serenity and focus. Crafted with botanical notes and our signature clean caffeine, it’s the perfect, guilt-free indulgence to elevate your self-care routine. #LushLife #CleanCaffeine
• •Marquis Mango Ginger is a vibrant fusion of tropical sweetness and a hint of spice. Each can delivers a smooth, balanced lift with 100mg of organic caffeine, plus essential vitamins and antioxidants. It's your perfect partner for morning, noon, or a night out as a delicious, sugar-free cocktail mixer.
• •How are you powering your Monday?A) Endless coffee refills ☕B) A clean, balanced lift from Marquis ✨Vote now & see how our plant-based energy can change your week! #MondayMotivation #DrinkMarquis