Tono de Marca

Refined, Minimalist, and Deliberate. The language is precise and respectful, avoiding hyperbole and casual communication. It speaks with the quiet confidence of a master craftsman, taking an intellectual and aesthetic approach to retail.

Valores de Marca

• •Renovation of Craftsmanship
• •Uncompromising Quality
• •Minimalist Functionality
• •Sustainability through Longevity
• •Authenticity and Heritage

Mejores Prácticas

• •Lead with Philosophy, not Product: Start communications with the "why" – the renovation of craft. This intellectual and emotional hook differentiates the brand far more than just listing product features.
• •Use a Vocabulary of Precision: Employ words like "deliberate," "precise," "essential," "functional," and "renovated." Avoid generic luxury terms. This reinforces the brand's sophisticated and thoughtful identity.
• •Maintain Visual and Textual Minimalism: Ensure copy is as clean and uncluttered as the product designs. Use ample white space on the website and keep social media captions concise and impactful. The aesthetic of the words must match the aesthetic of the leatherwork.
• •Always Tell the Artisan's Story: Whenever possible, connect products back to the craftsmen and their heritage. Mentioning the "oldest gentleman's leather goods workshop" or a "potter from a kiln that has continued since the Meiji era" adds immense value and authenticity.
• •Educate, Don't Sell: Frame product information as an education for the consumer. Explain why a certain leather is used or how a technique creates a better product. This empowers the customer and builds a deeper, more loyal relationship based on shared values of quality and intelligence.

Percepción Social

MAROS is perceived as a high-end, exclusive brand for connoisseurs of design and craftsmanship. It's seen as an insider's choice, distinct from mainstream luxury, with significant credibility derived from its 'Made in Tokyo' and artisan workshop association. Customers view it as a worthwhile investment in durable, thoughtfully designed products, enhancing its exclusive appeal through a focus on quality over quantity.

Ejemplos de Copy

• •A renovation of form. This wallet is crafted for the essentialist, using a proprietary 1.0mm leather that balances profound thinness with lasting durability. Each piece is an expression of modern utility, handmade in our Tokyo workshop.
• •The intersection of tradition and today. We explore how heritage techniques can be reshaped for the modern hand. A quiet statement in function and form. #MarosTokyo #JapaneseCraft #MinimalistLeather
• •We don't make new things. We renovate timeless skills for the world you live in today. This is MAROS.
• •Our philosophy is simple: stop the cycle of 'scrap-and-build.' We partner with master artisans to breathe new life into their techniques, creating objects that are not just owned, but lived with. It is a renovation of craftsmanship itself.
• •Experience the craft in person. MAROS is holding a temporary installation at [Venue Name], [City]. Join us to feel the materials and see the philosophy behind our work. [Date].