Brand Tone

Elegant, Authentic, and Heritage-Focused

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Authenticity
• •"Made in France"
• •Durability & Timelessness
• •Eco-responsibility
• •Exclusivity & Personalization
• •Family

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the brand's long history (since 1891), multi-generational aspect, and the skill of its artisans. Use terms like 'savoir-faire,' 'handmade,' 'meticulous,' and 'passion.'
• •Highlight "Made in France" (Brittany): Consistently mention the French origin, specifically the Plancoët workshop, as a mark of quality and authenticity.
• •Use Elegant and Authentic Language: Opt for clear, refined, and honest language. Avoid overly trendy slang or hype. The tone should reflect the "luxury of everyday life" – sophisticated but accessible.
• •Showcase Timelessness and Durability: Focus on the lasting quality and classic design of the products, suggesting they are investments rather than disposable items. Mention the repair service as a testament to this.
• •Integrate Values Naturally: When mentioning materials or production, subtly incorporate values like eco-responsibility and the quality of leathers without it feeling forced. Let the historical motto 'do well what you do' guide the messaging.

Social Perception

Maroquinerie Renouard is generally perceived as a reputable, high-quality French leather goods brand that offers classic, durable products. Customers and observers often highlight the "Made in France" aspect as a key differentiator and a mark of quality. There's an appreciation for its long-standing tradition and the craftsmanship involved in its products. In online discussions, it's sometimes mentioned as a brand offering excellent quality, with some comparing its leather sourcing favorably to renowned luxury houses. The perception is that of a brand offering understated elegance and lasting value, rather than fast fashion. Its efforts towards eco-responsibility are also noted positively.

Copy Examples

• •Headline: Renouard: Generations of French Artistry, Crafted for Your Life. Body: Since 1891, five generations of artisans at our Plancoët workshop have poured their passion into every stitch. Discover leather goods that carry a legacy of quality and timeless French elegance.
• •Instagram Caption (showing a bag being made): The hands of heritage. Each Renouard piece is born from decades of savoir-faire, meticulously crafted in the heart of Brittany. Experience the enduring beauty of authentic French leatherwork. #Renouard #MadeInFrance #ArtisanCrafted
• •Product Description Snippet (for a classic handbag): More than just a bag, the [Product Name] is an heirloom in the making. Designed for everyday luxury and built to last, it embodies our commitment: "Do well what you do." Crafted from the finest full-grain leather, sustainably sourced and tanned in Europe.
• •Email Subject Line: Timeless Style, Responsibly Made: Explore the Renouard Collection. Email Body Snippet: At Renouard, we believe true luxury is timeless and considerate. That’s why we pair generations of French craftsmanship with a commitment to sustainable practices, from responsibly sourced leathers to our dedicated repair service.
• •Facebook Ad Copy: Looking for a piece that tells a story? Maroquinerie Renouard has been crafting exceptional leather bags, shoes, and accessories in France since 1891. Discover the difference that true artisanal quality makes. Visit our boutiques or shop online.