Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Humorous, Quirky, Endearing, Heartwarming, Positive, Joyful, Authentic, Relatable
Brand Values
- •Adoption of Senior Pets
- •Love and Companionship
- •Finding Joy in Imperfection
- •Animal Welfare
- •Bringing Joy and Positivity
Best Practices
- •Develop a Clear Brand Voice Guide: Document the specific characteristics of Marnie's tone (e.g., words to use/avoid, sentence structure, use of humor, level of quirkiness) so anyone writing copy can reference it. Even though Marnie's voice was very specific to Shirley, a guide can help maintain its essence.
- •Embrace Imperfection and Authenticity: Continue to highlight the unique, endearing qualities that made Marnie special. Avoid overly polished or generic pet language. The 'hot mess of a pup' aspect was part of her charm.
- •Focus on Joy and Positivity: While acknowledging her passing, the overall tone should remain uplifting, celebrating her life and the joy she brought, and the ongoing mission of senior pet adoption.
- •Incorporate Humor Gently: Use lighthearted, quirky humor that aligns with Marnie's established persona. This can be achieved through captions that imagine her 'thoughts' or playful observations about the world from a dog's perspective.
- •Weave in the Core Message Subtly: While the primary goal is to engage and entertain, gently integrate the message about the value of adopting senior pets. This shouldn't feel forced but rather a natural extension of Marnie's story and legacy.
Social Perception
Beloved, Adored, Inspirational, Iconic, Symbol of Hope and Second Chances, Entertaining
Copy Examples
- •Current mood: Tongue out, worries out! Who needs a perfect head tilt when you've got this much charm? 😉 #SeniorDogLove #AdoptDontShop #MarnieTheDogLegacy
- •Throwback to when every day was a new adventure and every nap was a five-star experience. Still dreaming of those chicken dinners! Remember, old souls have the most love to give. ❤️ #RescueDog #ForeverLoved #MarnieVibes
- •Spotted: The reason your day just got 100% cuter. You're welcome! Consider opening your heart to a golden oldie – they're full of surprises. ✨ #MarnieTheDog #AdoptASeniorPet #JoyfulMoments
- •Life's too short not to stick your tongue out at the world (especially if it's as magnificent as this one!). Sending you all some happy, slobbery vibes today. Think about giving a senior pup a reason to smile! 😊 #DogDays #AdoptSeniorDogs #MarnieForever
- •Pretty sure 'perfectly imperfect' was coined just for me. Still inspiring cuddles and senior pet adoptions from the great beyond! What are you grateful for today? #ThankfulThursday #MarnieTheDog #RescueIsMyFavoriteBreed
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