Brand Tone

Creative & Passionate, Friendly & Approachable, Customer-Centric, Personal & Authentic

Brand Values

• •Creativity & Design
• •Personalization & Uniqueness
• •Customer Happiness
• •Handmade Quality/Artisanship
• •Joy & Celebration

Best Practices

• •Embrace "Creative" and "Passionate" Language: Use evocative words that reflect artistry and enthusiasm. Instead of just "made," use "crafted," "designed," "imagined," "brought to life."
• •Maintain a Friendly and Personal Voice: Address the audience directly and warmly (e.g., using "you," "your"). Incorporate a touch of informal, endearing language where appropriate (like "cositas" or "little things"), reflecting the brand's approachable nature.
• •Always Highlight the "Handmade" and "Personalized" Aspects: Remind customers of the care and individuality that goes into each product. Phrases like "crafted just for you," "designed in our studio," or "handmade touch" reinforce these values.
• •Focus on Customer Joy and Experience: Frame product benefits around the happiness, celebration, and positive emotions they bring to the customer. Ask questions that engage them in the experience (e.g., "Imagine their smile...").
• •Be Consistent Across All Platforms: Ensure the tone used on Instagram aligns with the website copy, Facebook posts, and any other customer communication. Develop a simple brand voice guide with key phrases and tone descriptors to help maintain this consistency.

Social Perception

Marnechi Studio likely aims to be perceived as a charming, artisanal brand that provides unique, handcrafted items for special occasions and personal expression. The focus on "illusions" and "beautiful posters" suggests a desire to be seen as a brand that adds a touch of magic and beauty to everyday life and events.

Copy Examples

• •✨ Make their wishes shine! ✨ Our new [Occasion, e.g., Birthday] cake topper, designed and crafted with love, right here in our studio. Because every celebration deserves a touch of magic. DM us to personalize yours! #MarnechiStudio #HandmadeWithLove #CakeTopper #PartyDecor #CreatingIllusions
• •🏡 Home is where the heart is... and where our beautiful, personalized wooden signs hang! Let us craft a unique piece that tells your story. From welcome signs to nursery decor, we pour our passion into every detail. Discover your perfect 'cosita con madera' today! [Link to website] #MarnechiDesign #CustomDecor #WoodenSigns #HomeSweetHome #ShopSmall
• •Adorn yourself with a little piece of art. Each [Product Name, e.g., 'Floral Dream' necklace] is imagined and assembled by hand in our Marnechi Studio, ensuring a unique touch for your everyday sparkle. We believe in jewelry that makes you smile. ✨ #MarnechiJewelry #HandmadeAccesories #UniqueDesign #GiftIdeas #Fashion
• •Unleash your inner artist! 🎨 Our latest collection of craft supplies is here to inspire your next masterpiece. At Marnechi Studio, we believe everyone has a creative spark. Let us provide the tools for your imagination to flourish. Happy crafting! #DIYProjects #CraftSupplies #MarnechiStudioCreates #GetCreative #Handcraft
• •Welcome to Marnechi Studio, where creativity comes to life! We're a small design studio with a big heart, dedicated to crafting beautiful, personalized items that bring joy to your special moments and everyday life. From charming party decorations to unique wooden pieces and delightful jewelry, everything is designed, decorated, and assembled with passion by us. Our greatest reward? Seeing you happy with a Marnechi creation in hand.