Brand Tone

Enthusiastic & Passionate, Modern & Fresh, Approachable & Friendly, Health-Conscious & Transparent

Brand Values

• •Quality & Craftsmanship
• •Health & Wellness
• •Innovation & Modernity
• •Authenticity & Transparency
• •Joy & Good Times

Best Practices

• •Always Emphasize "Real" and "Natural": Consistently highlight the use of real tea leaves, natural ingredients, and the absence of artificial additives.
• •Maintain an Upbeat and Positive Voice: Infuse copy with enthusiasm and a sense of enjoyment, aligning with the "good times" brand promise.
• •Be Transparent and Informative: Clearly explain the benefits (low calorie, sugar-free) and the unique process (cold brew) in an accessible way.
• •Engage with a Modern Audience: Use contemporary language and a friendly, approachable style, especially on social media.
• •Showcase the Passion: Let the founders' enthusiasm for their product and journey shine through in storytelling and behind-the-scenes content.

Social Perception

Customers perceive Mar Naice Tea as a high-quality, flavorful, and healthier alternative to traditional sugary iced teas. The brand is seen as young, energetic, and transparent, particularly through their active TikTok presence showcasing the founders' journey. The "Crafted in London" aspect likely adds a touch of sophistication and quality association for some consumers.

Copy Examples

• •Headline: "Real Tea. Real Flavour. Really Good Times. ✨ Sip the difference with Marna."
• •Social Media Post: "Behind the brew! 🎬 We're passionate about crafting the perfect, guilt-free iced tea. Natural ingredients, slow cold-brewed, and bursting with flavour. What's your go-to Marna moment? #MakingMarna #HealthyLiving #CraftIcedTea"
• •Product Description Snippet: "Tired of sugary drinks? Marna is your refreshingly real iced tea. We cold brew the finest tea leaves for over 24 hours, unlocking a smooth, vibrant taste without the sugar rush. Just pure, delicious, feel-good refreshment. #ZeroSugar #NaturallyDelicious"
• •Instagram Story Idea: A poll asking "Which Marna flavour brightens your day? 🍋 Peach 🥭 Mango ☀️ All of them!" accompanied by vibrant product shots.
• •Website About Us Excerpt: "It started with a simple idea: iced tea that's as good for you as it tastes. We're Marna, and we're redefining refreshment with every bottle, crafted with passion in London. Join our journey! #RealIngredients #ModernTea"