Brand Tone

Evocative & Sentimental, Conscious & Ethical, Artisanal & High-Quality, Understated & Sophisticated

Brand Values

• •Social Responsibility & Community Impact
• •Sustainability & Eco-Consciousness
• •Quality & Craftsmanship
• •Emotional Connection & Memory
• •Mindfulness & Ritual

Best Practices

• •Emphasize "Future Memories" and Emotional Connection: Consistently weave the core brand concept of scents evoking future experiences and sentimental connections into product descriptions, social media, and storytelling.
• •Highlight the Social Mission Authentically: Regularly and transparently share the story of the partnership with Light 4 Life and the Exceptional Children's Foundation. Focus on the positive impact and the skilled individuals involved.
• •Use Evocative and Sensory Language: Describe scents with rich, layered, and slightly abstract language that sparks imagination rather than just listing notes. Focus on the feeling or place the scent transports you to.
• •Maintain a Sophisticated and Understated Aesthetic: Ensure all copy, from website to social captions, reflects a refined, perhaps minimalist, and thoughtful tone. Avoid overly casual or slang-heavy language.
• •Consistently Communicate Quality and Conscious Choices: Reinforce the use of natural, high-quality, and sustainable materials, as well as the ethical production practices, in a clear and informative way without being overly technical.

Social Perception

Positive Association with Social Mission, Seen as a Luxury/Niche Brand, Appreciation for Scent Quality & Uniqueness, Eco-Conscious Appeal, Emerging Brand with a Personal Story

Copy Examples

• •MAR MAR Los Angeles: Scents That Linger, Memories That Bloom. Each hand-poured candle is a whisper of a future moment, crafted with natural coconut wax and a commitment to our community. Light a MAR MAR, ignite a memory.
• •Pause. Breathe. Create space. Our [Scent Name] incense is an invitation to daily ritual, a moment to reset and find clarity. Handcrafted in LA, supporting meaningful work.
• •An olfactory journey to vast landscapes and quiet horizons. Agarwood, mesquite, and santal blend to evoke the serene, sun-drenched stillness of a desert escape. Ethically made, designed for reverie.
• •We believe in fragrance that not only stirs the soul but also uplifts our community. That's why every MAR MAR candle is poured with purpose by the artisans at Light 4 Life, creating beauty and opportunity.
• •Uncover Your Next Cherished Moment with MAR MAR. More than just a candle, it's a future memory waiting to unfold. Discover our collection of consciously crafted scents, made with all-natural materials and a dedication to a brighter tomorrow.