Brand Tone

Nurturing, Passionate, and Community-Oriented

Brand Values

• •Creativity and Self-Expression
• •Family and Tradition
• •Support and Accessibility
• •Quality and Craftsmanship
• •Passion as a Business Driver

Best Practices

• •Always Lead with Passion
• •Tell the Story
• •Foster a "We're In This Together" Mentality
• •Be a Nurturing Guide
• •Keep it Personal and Conversational

Social Perception

Trusted Resource, Community Hub, Authentic and Relatable, Supportive Entity

Copy Examples

• •Inspired by the colors of a Greek summer, our new fabric line is here to breathe life into your next creation. Every pattern tells a story of sun, sea, and family gatherings. What story will you tell? #MarMaLenaCreations #PatchworkPassion
• •Remember that project you were nervous to start? This is your sign to begin! Creation gives us wings. Share a photo of your current work-in-progress in the comments—we’d love to cheer you on! #SewingCommunity #CraftPsychotherapy
• •From our family to yours, the new MarMaLena patchwork kit has everything you need to create a beautiful heirloom. Unplug, unwind, and stitch a memory that will last for generations. Perfect for a quiet weekend project. #HandmadeHeirloom #MarMaLenaKits
• •MarMaLena isn't just a name; it's three generations of women bound by a single thread: a love for creating. What started as a family blog has become our small shop, here to supply you with the tools and inspiration you need to continue your own creative traditions.
• •Feeling stuck? Let's sew together! Our new YouTube tutorial is live. Today, Marianna walks you through creating a beautiful spring-themed quilt block, step by step. Grab your materials, and let’s make something wonderful. #MarMaLenaTutorials #LetsSewTogether