Brand Tone

Professional, Empowering, and Supportive

Brand Values

• •Advocacy
• •Empowerment
• •Community
• •Equity
• •Integrity

Best Practices

• •Every piece of communication should reinforce the core purpose of advocacy and empowerment for M/WBEs.
• •Avoid overly casual slang or jargon; maintain a professional voice that reflects an authoritative and trustworthy expert in the field.
• •Use strong, active verbs that inspire confidence and action, such as "unlock," "champion," "build," "drive," and "achieve."
• •Consistently use inclusive terms like "community," "network," "alliance," and "together," and showcase member stories.
• •Frame all content as a resource, explaining the tangible value and knowledge attendees will gain to reinforce the brand's role as an educational provider.

Social Perception

Perceived as a vital and dedicated resource, a serious, professional alliance committed to the economic advancement of its members, rather than a commercial entity. Its reputation is built on its actions, resources, and advocacy efforts.

Copy Examples

• •Don't just navigate the market—lead it. Join our upcoming webinar on 'Digital Marketing for 2025' and gain the strategic insights needed to elevate your brand. At MARLS, we equip you to win. Register now.
• •Your vision is powerful. Your journey shouldn't be solitary. Become a MARLS member to connect with a dynamic alliance of M/WBE leaders who understand your challenges and celebrate your wins. Your network is your strength.
• •Spotlight on Success: We are thrilled to feature [Member Name], the visionary founder of [Business Name]. Their groundbreaking work in [Industry] is a testament to the innovation within our community. We are proud to be part of their story. #MarlsNYC #MWBE #NYCBusines
• •Progress is our priority. This month, MARLS engaged with legislative leaders to champion fair procurement processes for M/WBEs. We are your voice in the rooms where decisions are made. Read our full policy update on the blog.
• •Invest in the backbone of New York's economy. Your contribution to MARLS directly funds mentorship programs, access to capital workshops, and critical advocacy for minority and women entrepreneurs. Empower a founder. Strengthen a community.