Brand Tone

Sophisticated & Elegant, Mindful & Conscious, Approachable & Warm, Calm & Serene, Authentic

Brand Values

• •Ethical Production
• •Sustainability
• •Quality Craftsmanship
• •Timeless Design
• •Modern Femininity
• •Thoughtfulness

Best Practices

• •Emphasize 'Thoughtful' Language: Use words like 'considered,' 'mindful,' 'curated,' 'intentional.' This reflects their design process and ethical stance.
• •Focus on Sensory Details & Quality: Describe the feel of fabrics (e.g., 'softest organic cotton,' 'crisp linen,' 'fluid silk'), the drape of the garment, and the quality of craftsmanship. This appeals to a customer who values tangible quality.
• •Maintain a Calm and Elegant Voice: Avoid overly casual slang, excessive exclamation points, or high-pressure sales tactics. The tone should be confident yet gentle, reflecting refined simplicity.
• •Weave in Values Naturally: Instead of just stating 'we are sustainable,' show it by talking about specific materials, ethical production processes, or the longevity of the garments. Authenticity is key.
• •Create a Persona Glossary: Develop a short list of 'MARLOWE words' (e.g., timeless, effortless, conscious, considered, serene, quality, integrity) and perhaps 'words to avoid' (e.g., cheap, trendy, fast, loud) to guide all copywriters.

Social Perception

Customers and followers perceive MARLOWE as a high-quality, ethical, and stylish brand. The 'California lifestyle' aesthetic seems to resonate well, evoking a sense of effortless chic. The commitment to sustainability and ethical production is a significant positive point for many customers and is frequently highlighted in positive mentions. The price point is likely perceived as mid-to-high range, but customers often justify it by the quality, longevity, and ethical considerations, viewing purchases as investments rather than impulse buys. MARLOWE appeals to a discerning customer who values slow fashion, minimalist aesthetics, and ethical practices. It's not a mass-market brand, but rather one with a loyal, specific following.

Copy Examples

• •Effortless grace, woven in sustainable linen. Our [Dress Name] is designed for sun-drenched days and balmy evenings. Discover breathable comfort and timeless style, consciously crafted in California.
• •At MARLOWE, we believe in the beauty of simplicity and the power of thoughtful design. Each piece is a testament to ethical craftsmanship and enduring style, created for the woman who dresses with intention.
• •Introducing the [Collection Name] Collection: Inspired by the serene hues of the Pacific coast, these are pieces designed to move with you, season after season. Explore thoughtfully curated essentials, ethically made for your conscious wardrobe.
• •Wear your values. Our commitment to sustainable materials and ethical production means every MARLOWE piece isn't just beautiful—it's a step towards a more responsible future for fashion. Learn more about our practices on the journal.
• •Savor the quiet moments. Our [Product Name] in soft, organic cotton—because true luxury is found in comfort, quality, and peace of mind. #marlowecalifornia #slowliving #consciousstyle