Brand Tone

Empathetic & Supportive, Educational & Informative, Approachable & Friendly, Empowering & Confident, Conscious & Transparent

Brand Values

• •Well-being & Comfort
• •Sustainability & Clean Ingredients
• •Education & Destigmatization
• •Inclusivity & Community
• •Innovation
• •Empowerment
• •Transparency

Best Practices

• •Prioritize Empathy and Understanding: Always approach topics from a place of support and validation. Use language that shows you understand the user's potential pain points and experiences (e.g., "We get it," "Tired of...").
• •Educate, Don't Just Sell: Weave educational elements into product descriptions, social media, and ads. Frame product benefits in the context of solving problems and improving well-being, not just listing features.
• •Keep it Real and Relatable: Use clear, straightforward language. Avoid overly clinical or technical jargon unless explaining a specific benefit. Inject personality and approachability, especially on platforms like TikTok (e.g., "bestie," "hoohaa" used playfully on their site).
• •Empower Through Positivity: Focus on the positive outcomes of using Marlow products and engaging with the brand – confidence, comfort, living life uninterrupted, and being part of a supportive community.
• •Be Consistent with Core Values: Ensure all copy, regardless of the platform, reflects the brand's commitment to clean ingredients, sustainability, destigmatization, and innovation. This builds trust and reinforces brand identity.

Social Perception

Positive & Trusted, Innovative & Problem-Solving, Community-Focused & Supportive, Ethical & Conscious, Emerging Leader

Copy Examples

• •Headline: Your Period, Reimagined. Finally, Comfort Meets Clean. Body: Tired of "grin and bear it" periods? At Marlow, we believe you deserve better. Our organic, lubricated tampons are designed by women, for women, to make your cycle smoother and way less ouch. Because period care should be personal, not a pain. Explore the difference.
• •Social Media Post (Instagram/Facebook): Image: Diverse group of smiling individuals Caption: Let's talk periods. No, really talk. For too long, menstrual health has been whispered about. We're here to change that. Marlow is more than just comfortable, organic period care – we're a community dedicated to shame-free education and empowering conversations. What's one period myth you're tired of hearing? Share below! #WeAreMarlow #PeriodPositive #MenstrualHealthMatters #OrganicPeriodCare
• •TikTok Video Concept: Text Overlay: "Things your period wishes you knew..." Voiceover (friendly, informative): "Hey bestie! Did you know that [insert educational fact about periods from Marlow's blog, e.g., why brown blood can be normal]? Yep! At Marlow, we're all about making period knowledge accessible and your comfort a priority. Our organic tampons + mess-free lubricant = a happier period. Link in bio to learn more! #PeriodTips #TMIClub #MarlowCares #SustainablePeriods"
• •Product Description Snippet (for Lubricant): Meet your tampon's new best friend. Our Marlow Lubricant is designed for a super smooth, ouch-free insertion experience, because discomfort has no place in your period routine. Made with clean, body-safe ingredients, just like our organic tampons. Dip, insert, and go live your life.
• •Email Subject Line: Ready for a Period Upgrade? Clean, Comfy, Delivered. Body Snippet: At Marlow, we get it. Periods can be a drag. That's why we created a line of organic, sustainable period care (including our game-changing lubricated tampon!) designed to make your cycle feel a whole lot better. No toxins, no awkwardness, just pure, comfy confidence.