Brand Tone

Helpful, Expert, Friendly, Trustworthy, Caring, Customer-Centric

Brand Values

• •Customer Satisfaction & Perfect Fit
• •Expertise and Knowledge
• •Quality and Selection
• •Heritage and Family
• •Service
• •Adaptability

Best Practices

• •Emphasize Expertise and Fit: Always highlight the store's specialization in fitting and hard-to-find sizes. Use phrases like 'expert fitting,' 'your perfect fit,' 'sizes for everyone.'
• •Maintain a Warm, Familial Tone: Remind customers of the brand's long-standing, family-owned heritage. Use welcoming language like 'join our family,' 'we're here for you.'
• •Focus on Comfort and Solutions: Frame products not just as shoes, but as solutions to foot comfort and style challenges. 'Step into comfort,' 'solutions for your feet,' 'feel great all day.'
• •Be Inclusive with Sizing: Regularly mention the wide range of sizes and widths available to reinforce this key differentiator.
• •Showcase Customer Care: Consistently communicate the dedication to service and customer satisfaction. Use phrases that convey support and care, such as 'let us support your shoe buying experience,' 'we're dedicated to your comfort.'

Social Perception

Reliable Local Institution, Go-To for Special Sizes/Needs, Knowledgeable and Helpful, More Than Just a Shoe Store

Copy Examples

• •Headline: Still Searching for That Perfect Fit? Body: Your feet are unique. Since 1958, Mar-Lou Shoes® has specialized in finding the perfect match for every foot, especially those hard-to-find sizes and widths. Step into comfort and style with expert guidance you can trust. Visit us in-store or explore our collection online!
• •Headline: Decades of Dedication to Your Comfort. Body: At Mar-Lou Shoes®, we believe happy feet make happy people. Our family has been dedicated to providing quality footwear and personalized service for over 60 years. Let our knowledgeable team help you find shoes that don’t just look great, but feel amazing too.
• •Headline: More Than Just Shoes, It's a Mar-Lou Experience. Body: From fashion-forward finds to essential comfort, Mar-Lou Shoes® offers an unmatched selection with the expertise to ensure you walk out feeling confident. We measure, we listen, and we help you find exactly what your feet need.
• •Headline: Your Journey to Happy Feet Starts Here. Body: Tired of shoes that pinch, slip, or just don’t feel right? The Mar-Lou Shoes® family is here to change that. With an extensive range of sizes (up to 18!) and styles, plus a passion for perfect fitting, we’re your partners in foot comfort and health.
• •Headline: The Mar-Lou Promise: Quality, Fit, and a Smile. Body: For generations, we've been the trusted choice for footwear that fits your life. Discover our curated collection of men's and women's shoes and experience the Mar-Lou Shoes® difference – where expert advice and a warm welcome are always in style.