Brand Tone

Elegant & Refined, Gentle & Poetic, Caring & Nurturing, Conscious & Responsible, Timeless & Classic

Brand Values

• •Quality & Craftsmanship
• •Softness & Comfort
• •Elegance & Simplicity
• •Ethical & Eco-Responsibility
• •Family & Love
• •Timelessness

Best Practices

• •Emphasize Softness and Natural Materials: Consistently highlight the use of high-quality, natural, and gentle fabrics (e.g., "pure cotton," "organic," "Oeko-Tex certified," "soft as a cloud," "gentle on the skin").
• •Use Elegant and Evocative Language: Employ descriptive and slightly poetic language that reflects the Parisian chic and delicate nature of the brand (e.g., "refined details," "timeless charm," "subtle tones," "poetic allure").
• •Reinforce Ethical Values Subtly: Weave in mentions of ethical production, European craftsmanship, and the "slow fashion" philosophy where appropriate, without being overly preachy (e.g., "consciously crafted," "made with love in Portugal," "designed to last").
• •Maintain a Warm and Caring Voice: Address the audience with a sense of warmth and understanding, especially when targeting mothers (e.g., "for your little one," "cherished moments," "we understand the importance of...").
• •Ensure Visual and Textual Harmony: The copywriting should always align with the soft, elegant, and often whimsical imagery used by the brand. The words should feel like a natural extension of the visual aesthetic.

Social Perception

Positive Association with Quality and Softness, Appreciation for Aesthetic, Growing Recognition as an Ethical Brand, Trusted Brand, Aspirational Lifestyle

Copy Examples

• •Envelop your little one in a cloud of pure comfort. Our [Product Name] romper, crafted from the softest organic cotton, is designed with delicate skin in mind. Timeless Parisian elegance for their first precious moments.
• •Sharing moments, sharing style. Discover our coordinated looks for mother and child – a celebration of love, woven with the softest natural fabrics and timeless French design. Because some bonds are made to last. ✨ #MarlotParis #MotherDaughterStyle #EthicalFashion
• •Whispers of Spring: Introducing our new collection, where delicate details meet sustainable fabrics. Fall in love with pieces designed in Paris and ethically crafted in Europe, for a wardrobe that’s both beautiful and kind.
• •A Gentle Treat: Timeless Marlot Paris pieces now with a little something special.
• •At Marlot Paris, we believe in fashion that feels like a loving embrace. We meticulously choose the finest natural materials to create timeless, elegant clothing for babies, children, and women – pieces designed to be cherished, reflecting a conscious approach to style and life.