Brand Tone

Creative & Inspiring, Authentic & Transparent, Eco-conscious & Responsible, Playful & Youthful, Community-focused

Brand Values

• •Sustainability: The core of the brand is upcycling and giving a second life to clothes, aiming to reduce waste and fight fast fashion.
• •Craftsmanship & Uniqueness: Each upcycled piece is unique and handmade in their Bordeaux workshop, with attention to detail.
• •Authenticity: Preserving the history and authenticity of the original garments while transforming them.
• •Ethical Production: 'Fabriqué en France' (Made in France) is a key aspect, with a commitment to local conceptualization and confection. Collaborations often highlight shared values of quality and durability.
• •Empowerment & Creativity: Offering DIY kits and sharing know-how encourages customers to participate in the creative and sustainable fashion movement.

Best Practices

• •Embrace Authenticity: Share the real story behind the brand and the upcycling process. Use Manon's voice and personal style as a consistent thread, especially on social media.
• •Highlight Sustainability in Every Message: Whether it's a product launch or a styling tip, subtly weave in the eco-conscious values. Use terms like 'upcycled,' 'reworked,' 'second life,' 'eco-friendly,' 'sustainable.'
• •Keep it Visually Cohesive but Platform-Adapted: Maintain a consistent aesthetic in terms of colors and style of photography/videography. Adapt the content style to each platform – more polished on the website and Instagram grid, more raw and playful on TikTok and Instagram Stories.
• •Engage with the Community: Respond to comments and messages in a friendly, approachable, and helpful manner. Encourage user-generated content by asking followers to share how they style their Marlène Rougier pieces.
• •Educate and Inspire: Beyond selling, provide value by sharing DIY tips, explaining the benefits of upcycling, and inspiring followers to be more creative and conscious in their fashion choices. This reinforces the brand's position as a knowledgeable and passionate leader in the sustainable fashion space.

Social Perception

Marlène Rougier is perceived as a trendy and innovative force in the sustainable fashion and upcycling movement. Customers and followers appreciate the creativity, uniqueness, and eco-friendly nature of the products.

Copy Examples

• •From forgotten fabric to your new favorite fit! ✨ Our latest drop of unique upcycled treasures has landed. Each piece tells a story, remade with love in our Bordeaux atelier. Limited pieces, infinite style. Shop sustainable, wear your values. #MarleneRougier #UpcycledFashion #SustainableStyle #Handmade #UniquePieces
• •Old shirt? Nope, new obsession! 😉 Watch me work some #UpcyclingMagic to turn this thrift find into a statement piece. Who said sustainable can't be chic? ✨ #DIYFashion #ReworkedClothing #MarleneRougier #SewingTikTok #SustainableDIY
• •More Than Just Clothes – It's a Movement. At Marlène Rougier, we breathe new life into forgotten garments, crafting unique, handmade pieces that are kind to the planet. Join us in redefining fashion, one upcycled creation at a time. [Our Story]
• •Get Ready! 🎉 We've teamed up with [Collaborator Brand] to bring you something truly special! Think [Shared Value 1, e.g., eco-friendly materials] meets [Shared Value 2, e.g., timeless design]. This limited-edition upcycled collection is all about [Benefit, e.g., effortless style with a conscience]. Be the first to know – Sign up for launch alerts! #MarleneRougierX[Collaborator] #SustainableCollab
• •Meet the 'Phoenix' Jacket: Born from [Original Garment, e.g., a vintage denim jacket and reclaimed silk scarves], this one-of-a-kind piece is a testament to creative reinvention. Handcrafted in Bordeaux, it features [Specific Detail 1] and [Specific Detail 2]. Embrace unique style that doesn't cost the Earth. Wear it and feel the story. #UpcycledJacket #SlowFashion #MadeInFrance