Brand Tone

Elegant & Sophisticated, Sentimental & Emotional, Trustworthy & Quality-Focused, Customer-Centric & Approachable

Brand Values

• •Love & Affection
• •Quality & Craftsmanship
• •Meaning & Personalization
• •Beauty & Elegance
• •Trust & Transparency
• •Tradition & Experience

Best Practices

• •Emphasize Emotional Connection: Always tie the jewelry back to love, affection, special moments, and storytelling. Use evocative language that resonates with these feelings.
• •Highlight Quality and Craftsmanship: Consistently mention the use of "18k gold," "precious stones," "own manufacturing," and the brand's extensive experience to reinforce trust and value.
• •Maintain an Elegant and Sophisticated Voice: Even in more casual platforms like TikTok, ensure the underlying message reflects the elegance of the brand. While the style can be adapted, the core identity should remain.
• •Focus on "Eternizing" and "Celebrating": Frame jewelry not just as an accessory, but as a way to capture and celebrate significant life events and emotions.
• •Be Customer-Centric and Inviting: Use welcoming language, clearly state customer service availability, and make the process of purchasing or inquiring feel personal and supportive. Encourage interaction by asking questions and inviting customers to share their stories or design ideas.

Social Perception

Positive Customer Feedback, Engagement on Social Media, Perceived as a Go-To for Special Occasions, Reliable and Established

Copy Examples

• •Marlion Joias: Crafting Your Love Story in 18k Gold. For over 30 years, we've transformed the finest gold into timeless symbols of affection. Let us help you tell your unique story with a jewel designed from the heart. #EternizeLove #MarlionJoias
• •Celebrate Life's Precious Moments. From the joy of a new beginning to the promise of a lifetime together, Marlion Joias is here to adorn your most cherished memories. Discover pieces that speak to your soul. #MomentsInGold #LegacyOfLove
• •The Art of Personalized Elegance. Your vision, our craftsmanship. Bring your dream jewel to life with Marlion Joias. We specialize in creating unique, handcrafted pieces in 18k gold that are as special as you are. #CustomJewelry #MadeWithMeaning
• •More Than Just Jewelry, It's a Marlion. Experience the enduring beauty and exceptional quality of Marlion Joias. Each piece is a testament to our dedication, designed to enhance your radiance and be treasured for generations. #QualityYouCanTrust #TimelessBeauty
• •Connect with a Touch of Gold. Our latest collection is here, blending classic elegance with contemporary design. Find the perfect 18k gold piece to express your style or gift a symbol of your deepest affection. Explore now and enjoy complimentary shipping across Brazil. #NewCollection #GoldJewelryBrazil