Brand Tone

elegant, sophisticated, nostalgic, and aspirational; graceful and effortless

Brand Values

• •Timeless Elegance & Grace
• •Heritage and Generational Style
• •Appreciation for Vintage and Art
• •Inclusivity and Diversity
• •Mindfulness
• •Quality and Craftsmanship
• •Empowerment and Confidence
• •Community Building

Best Practices

• •Emphasize "Timeless Elegance" and "Grace": Consistently use keywords like "timeless," "elegance," "grace," "sophistication," and "refined" to reinforce the core brand identity.
• •Weave in the "Vintage Inspiration" Narrative: Reference the brand's homage to vintage archives, generational style, and the appreciation for art and beauty in product descriptions and social media captions.
• •Maintain an Aspirational yet Inclusive Tone: While showcasing luxury and elegance, ensure the language feels welcoming and connects with a diverse audience of women, reflecting the brand's value of inclusivity.
• •Highlight "Clothing with a Soul": Go beyond describing just the physical attributes of the garments; evoke the emotion, nostalgia, and gratitude the brand aims to inspire.
• •Showcase Values Subtly: Integrate values like mindfulness and diversity naturally into storytelling where appropriate, rather than making them overt marketing points, to build authentic connection.

Social Perception

Marlies Grace is generally perceived as a high-quality, elegant fashion brand with a strong emphasis on vintage-inspired, timeless pieces. Retail partners highlight its connection to a legacy of beauty and femininity. The brand aims to be seen as offering "clothing with a soul."

Copy Examples

• •Marlies Grace: Where timeless elegance meets modern grace. Discover pieces inspired by a legacy of beauty, designed to empower your unique style. #VintageInspired #ModernWoman
• •Embrace the art of dressing with Marlies Grace. Our latest collection, a love letter to generational style and refined craftsmanship. Explore clothing with a soul. #TimelessFashion #ElegantStyle
• •Step into a world of nostalgia and gratitude. Marlies Grace offers elevated ready-to-wear that transcends trends, celebrating the beauty of vintage aesthetics for the contemporary woman. #GracefulLiving #VintageModern
• •More than just clothing, it's a feeling. Marlies Grace is dedicated to mindful creation, diversity, and empowering women through timeless design. Find your signature piece today. #ConsciousLuxury #EffortlessChic
• •Inspired by Marlies, designed for you. Experience the blend of vintage allure and contemporary flair that defines Marlies Grace. Unveil your inner elegance. #MarliesGrace #FeminineStyle #LuxuryFashion