Brand Tone

Elegant & Sophisticated, Passionate & Purposeful, Informative & Appreciative, Personal & Authentic (Founder-led), Confident & Understated

Brand Values

• •Timelessness
• •Quality Craftsmanship
• •Slow Fashion & Sustainability
• •Elegance & Sophistication
• •Authenticity & Purpose

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, purposeful, informative) with examples of do's and don'ts. This ensures anyone writing for the brand understands the desired voice. For Marlies Bleeker, this would include words to use (e.g., timeless, crafted, conscious, sophisticated) and words to avoid (e.g., cheap, trendy, basic, discount).
• •Prioritize "Quality" and "Timelessness" in Messaging: Consistently weave in language that reflects the core values of high-quality craftsmanship, durable materials, and designs that are meant to last beyond seasonal trends. Avoid hype or overly promotional language that could undermine the sophisticated image.
• •Tell the Story: Continue to share the narrative behind the brand, the designer's inspiration, and the meticulous process of creating each garment. This reinforces authenticity and connects with customers on an emotional level, consistent with the personal, founder-led tone.
• •Maintain an Elegant and Refined Vocabulary: Use clear, articulate, and sophisticated language. Avoid slang, overly casual phrasing, or excessive jargon. The language should mirror the elegance of the blouses themselves.
• •Ensure Consistency Across All Platforms: Whether it's a website product description, an Instagram caption, a Facebook post, or a LinkedIn update, the tone should remain consistent. Regular audits of content can help identify and correct any deviations.

Social Perception

Marlies Bleeker Brussels is likely perceived as a high-quality, niche designer brand catering to women who appreciate timeless style, craftsmanship, and sustainable values. Customers and followers who engage with the brand on social media appear to respond positively to its aesthetic and philosophy, often praising the design and quality. The perception is that of a thoughtful, art-inspired brand rooted in Brussels, offering a sophisticated alternative to mass-market fashion. It is likely seen as a premium brand, given the emphasis on quality materials, European craftsmanship, and the designer-led approach.

Copy Examples

• •Product Description (Website/Social Media): "Discover the embodiment of enduring style. Our [Blouse Name] blouse, meticulously crafted from [Fabric Type], offers a whisper of Parisian elegance and the promise of seasons of effortless wear. Designed in Brussels, made to be cherished."
• •Instagram Caption: "Beyond the season, beyond the trend. We believe in the quiet power of a perfectly crafted blouse – a companion for your journey, designed with intention and made to last. #MarliesBleekerBrussels #SlowFashion #TimelessElegance"
• •Email Newsletter Subject: "An Invitation to Timelessness | Discover Our Latest Blouse"
• •About Us Snippet: "At Marlies Bleeker Brussels, fashion is an art form, not a fleeting trend. We pour passion and precision into every stitch, creating timeless blouses that speak of quality, conscious choices, and the enduring beauty of sophisticated design."
• •LinkedIn Post: "Redefining luxury through longevity. Marlies Bleeker Brussels is committed to the principles of slow fashion, where true value lies in exceptional craftsmanship, sustainable practices, and designs that empower women for years to come. #SustainableFashion #EthicalLuxury #TimelessDesign"