Brand Tone

Friendly and Approachable, Positive and Inspiring, Educational and Informative, Eco-Conscious and Passionate, Joyful and Colorful, Authentic and Transparent

Brand Values

• •Sustainability
• •Reusability
• •Quality and Durability
• •Practicality
• •Style and Personalization
• •Community and Empowerment
• •Responsibility and Authenticity
• •Made in the USA / Local Manufacturing

Best Practices

• •Always frame sustainability as a positive, achievable, and even fun lifestyle choice.
• •Weave in the brand's origin story and the "family" aspect.
• •Provide clear, simple information about product use, care, and benefits.
• •Consistently connect the practicality and eco-friendliness of the products with their aesthetic appeal.
• •Regularly incorporate key value propositions like "handmade," "made in USA," "plastic-free shipping," "waste-reducing," and "reusable".

Social Perception

Positive Environmental Impact, High-Quality Products, Aesthetic Appeal, Cost-Effective in the Long Run, Excellent Customer Service, Trustworthy Brand, Innovative

Copy Examples

• •Headline: Goodbye, Paper Waste! Hello, Happy Planet! Body: Make the switch to Marley's Monsters UNpaper® Towels and discover how joyful (and colorful!) sustainable living can be. Handmade in the USA, our reusables are kind to the Earth and your wallet. Shop collections and #thinkreusable!
• •Headline: Sustainable Style, Sewn with Love. Body: At Marley's Monsters, we believe eco-friendly doesn't mean boring! Our vibrant, durable reusables—from kitchen wonders to bath time buddies—are designed to help you live colorfully and tread lightly. Join our family on a mission to reduce waste, one fun print at a time.
• •Headline: Little Swaps, Big Impact. Your Eco-Journey Starts Here. Body: Feeling overwhelmed by "going green"? We get it! Marley's Monsters makes it easy with practical, beautiful essentials like our famous UNpaper® Towels and soft Facial Rounds. Handmade with passion in Oregon, they’re proof that small changes create a world of difference.
• •Headline: Clean Up Your Act (Beautifully!) Body: Spills happen. Waste doesn't have to. Our super-absorbent, washable UNpaper® Towels are ready to tackle any mess, then pop in the wash to use again and again. Choose your favorite prints and make sustainability a delightful part of your home.
• •Headline: More Than Monsters: We're Makers on a Mission. Body: Born from a mother's love and a passion for a greener planet, Marley's Monsters offers high-quality, handmade reusables that actually work. From our Oregon workshop to your home, we're committed to plastic-free packaging and products that inspire a waste-free lifestyle. Let's make a difference, together.