Brand Tone

Nurturing & Educational, Friendly & Approachable, Passionate & Purpose-Driven, Community-Oriented

Brand Values

• •Sustainability & Eco-Friendliness
• •Child Development & Education
• •Quality & Durability
• •Ethical Sourcing & Practices
• •Family & Community
• •Inclusivity & Nature Appreciation

Best Practices

• •Educate & Empower: Always aim to provide value beyond the product. Share insights into child development, sustainable living, or the benefits of specific play types. This reinforces the Educational and Nurturing aspects of the tone.
• •Be Authentically Passionate: Let the genuine care for children, sustainability, and community shine through in all communications. Use language that reflects this dedication.
• •Foster Community Dialogue: Actively engage with your audience. Ask questions, respond thoughtfully to comments, and create a sense of a supportive network. This enhances the Friendly and Community-Oriented tone.
• •Storytelling with Values: Weave brand values (sustainability, ethical sourcing, quality) into product descriptions, social media posts, and About Us narratives. Show, don't just tell, how these values are put into practice.
• •Consistent Visuals and Language: Ensure that the visual elements (photography style, color palette) and the language used (keywords, sentence structure, level of formality) are harmonious across all platforms, reflecting the established brand persona. Review content regularly for consistency.

Social Perception

Trusted Resource, Community-Focused, Advocate for Conscious Consumption, Supportive & Welcoming

Copy Examples

• •🌱 Watch your little one’s imagination blossom! Our newest handcrafted wooden stacker is more than just a toy – it’s a tool for discovery, developing fine motor skills and a love for nature-inspired play. Made with sustainable materials, because we care about their future as much as their fun. #MarleyAndMoose #EcoFriendlyToys #ChildDevelopment #PlayToLearn
• •Join us at Marley & Moose for our 'Mindful Minis' workshop! 🌿 Led by child development expert Brittany Baron, we'll explore simple, joyful ways to introduce mindfulness to your little ones. Because nurturing their inner world is just as important as exploring the outer one. Limited spots – link in bio to register! #ParentingCommunity #MindfulKids #BerthoudEvents #MarleyAndMooseEducation
• •Wrap your little sprout in the pure comfort of our GOTS-certified organic cotton onesie. Designed with sensitive skin in mind and crafted by a fellow woman-owned business we adore. Gentle on your baby, gentle on the planet. That's the Marley & Moose promise. #SustainableBaby #OrganicKidsWear #EthicallyMade
• •This week’s #MooseMantra: Embrace the beauty of open-ended play! 🧸 Provide the simple tools, and watch their creativity soar. At Marley & Moose, we believe in toys that spark curiosity, not dictate play. Discover our curated collection to inspire your child's unique journey. #PlayInspired #ConsciousParenting #MarleyAndMooseValues
• •Sending a little bit of joy and a whole lot of love! ❤️ Each Marley & Moose package is filled with carefully chosen, eco-conscious goodies designed to nurture and inspire. Thanks for supporting our family-run, passion-driven shop! ✨ #SmallBusinessLove #SustainableGifts #KidsToys #MarleyAndMooseJourney