Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Trendy and Fun, Helpful and Informative, Confident and Empowering

Brand Values

• •Customer Empowerment
• •Passion for Fashion
• •Trend-Consciousness
• •Customer Experience
• •Affordability
• •Community Connection
• •Joy and Transformation

Best Practices

• •Embrace "Her" Story: Continuously weave Marlee Hebert's personal passion for fashion and her desire to empower women into the narrative. This creates authenticity and a personal connection. Example: Instead of "New dresses in stock," try "Marlee's latest passion project: Dresses designed to make you feel unstoppable!"
• •Use Enthusiastic & Positive Language: Infuse copy with words that convey excitement, confidence, and joy (e.g., "fabulous," "amazing," "shine," "powerful," "love," "obsessed"). Keep the tone upbeat and aspirational.
• •Stay Relatable and Friendly: Especially on social media, use conversational language, emojis (where appropriate, like 💕 ✨ 😉), and address the audience directly and warmly. Avoid overly formal or corporate jargon.
• •Highlight Trends with a Purpose: When showcasing trends, connect them back to how they will make the customer feel or the experience they will have (e.g., "This season's must-have color will make you the star of any event!").
• •Reinforce Value and Empowerment: Consistently remind customers of the brand's core mission: to provide stylish, potentially affordable clothing that helps them feel their best. Copy should always aim to uplift and inspire.

Social Perception

Trendy and Stylish, Approachable Local Boutique, Fun and Engaging Online, Aspiring to Affordability, Potentially Pink-Centric, Customer-Focused

Copy Examples

• •Instagram Post (New Arrival - Dress): "Stop scrolling! ቆYour new power outfit just landed. ✨ This dress isn't just fabric, it's a feeling – confident, chic, and ready for anything! Come find your fabulous at Marlee K. #MarleeKBoutique #BatonRougeFashion #NewCollection #FeelPowerful"
• •Facebook Ad (General Awareness): "Hey Baton Rouge! 👋 Marlee Hebert here, and I started Marlee K Boutique with one simple dream: to share my passion for fashion and help every woman discover styles that make her feel absolutely amazing. We've got the trends you're craving and the classics you'll love forever. Come say hi and let's find your new favorite look! 💕 #ShopLocalBR #MarleeKStyle #TrendyMeetsTimeless #BoutiqueLove"
• •TikTok Video Caption (Outfit of the Day): "Serving looks & good vibes only! ✌️This whole fit is from Marlee K, because who said you can't be comfy AND cute? 😉 Tag a friend who needs a style refresh! #OOTD #BoutiqueFinds #MarleeKBabe #AffordableFashion #GetReadyWithMe"
• •Website Homepage Banner: "More Than Just Clothes. It's Your Transformation. At Marlee K Boutique, we curate pieces that let your inner sparkle shine. Discover trends that turn heads and basics that build beautiful wardrobes. Feel beautiful, powerful, brand new. Shop Now."
• •Email Newsletter Subject Line (Sale Promotion): "💖 Treat Yourself! Your Next 'Wow' Outfit is Waiting (and it's on sale!) 💖 *Email Body Snippet:* Hey gorgeous! Ready to add some fresh energy to your closet without breaking the bank? At Marlee K, we believe feeling fabulous should be fun *and* accessible. Dive into our latest sale..."