Brand Tone

The predominant tone is functional, commercial, and service-oriented, with direct and descriptive language focusing on features and benefits. For IT services, the tone shifts to be more professional and solution-focused. Social media is purely promotional.

Brand Values

• •Comprehensiveness & Variety
• •Value & Savings
• •Service & Support
• •Convenience

Best Practices

• •Unify Brand Naming: Choose a single brand name to use across all platforms especially for social media handles and website references, to build brand recognition.
• •Segment Messaging: Create distinct messaging pillars for the B2C marketplace (aspirational, value-driven, lifestyle-focused) and the B2B IT services (professional, credible, problem-solving).
• •Develop a Consistent "Why": Clearly define and communicate the core reason a customer should use Markt.com (e.g., ultimate convenience, best prices, widest selection) and weave this into all copy.
• •Adopt a "Helpful Expert" Tone: Maintain a consistently helpful tone across all offerings. For the marketplace, provide useful descriptions and clear comparisons. For IT services, demonstrate expertise and customer support.
• •Encourage and Showcase Social Proof: Actively solicit customer reviews for both products and services. Feature positive testimonials prominently on the website and share user-generated content on social media to build trust.

Social Perception

The external social perception is difficult to gauge due to a lack of significant third-party reviews and media mentions, largely being created and controlled by the brand itself. Fragmented branding across social media could create confusion. The broad product range might be seen as convenient or lacking specialization, and the absence of strong review platform presence means low social proof.

Copy Examples

• •From a new electricity plan to a new laptop, find it all at Markt.com. Your one-stop portal for comparing, shopping, and saving.
• •Adventure calls. Our Waterproof Travel Backpack is ready for anything. Durable, spacious, and ergonomic—shop now and explore without limits.
• •Is Your Business Ready to Grow? Discover our Managed IT Solutions.
• •Markt.com | Compare & Save | Energy, DSL, & Insurance
• •Shake up your weekend! 🍹 Our 20-piece stainless steel cocktail shaker set has everything you need to become a home bartender. Perfect for parties or as a gift. #CocktailNight #HomeBar #MarktFinds