Brand Tone

Expert, Premium, and Trustworthy.

Brand Values

• •Uncompromising Quality
• •Culinary Expertise
• •Personal Service & Craft
• •Community Connection
• •Family & Health

Best Practices

• •Always Leverage the Restaurant Connection
• •Speak with Expert Confidence
• •Balance "Premium" with "Family"
• •Emphasize the "Why"
• •Integrate the Market Community

Social Perception

The public perceives Mark's Fine Meats as a high-end, reliable butcher for those "in the know." Customers may not be vocal online about the butcher shop itself, but their loyalty is built on the proven quality of its sister restaurant and the trusted environment of the Covent Garden Market. It is viewed as a specialty destination for premium ingredients that are a class above what is available in a typical supermarket.

Copy Examples

• •The Chef's Secret, Now in Your Kitchen. Experience the restaurant-quality difference of Mark's Fine Meats.
• •Why should a great steak be a night out? Bring the bistro home. Our AAA Prime Ribeye is the very same cut served at our sister restaurant, Waldo's on King. Expertly sourced, perfectly cut, and ready for your grill. #MarksFineMeats #RestaurantQuality #LondonOntario #ShopLocal
• •Feel good about what's on the table tonight. Our free-range organic chicken is raised ethically on local farms, free from antibiotics and hormones. It's the wholesome quality and exceptional flavor your family deserves.
• •Don't Just Make Dinner. Create an Experience.
• •Ask us anything! Our butchers have the same passion for quality as the chefs at Waldo's. Let us help you select the perfect cut and share the best way to prepare it.