Brand Tone

helpful, customer-focused, approachable, professional, and quality-conscious

Brand Values

• •Accessibility and Affordability: Making bespoke, high-quality cabinetry accessible to everyone at an affordable price.
• •Ease of Assembly/Customer Convenience: Significant emphasis is placed on the ease of assembling their flat-pack furniture, using innovative techniques like 'TenonLock'. They also highlight customer support throughout the process.
• •Quality and Craftsmanship: Producing high-quality, durable furniture, designed and crafted in their UK workshop.
• •Customization and Personalization: Offering made-to-measure and customizable solutions.
• •Customer-Centricity: Commitment to meeting customer needs and ensuring a personal and professional service.
• •Innovation: Commitment to refining and perfecting their service and product through innovative methods.

Best Practices

• •Focus on Solutions and Empowerment: Frame copy around how the products solve customer problems (e.g., lack of storage, desire for a custom look) and empower them to achieve their ideal home.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain processes and features in a way that is easy for a general audience to understand, reinforcing the "ease of assembly" value.
• •Highlight Quality and UK Craftsmanship: Subtly weave in mentions of the materials, design process, and the fact that products are crafted in their UK workshop to build trust and underscore value.
• •Be Approachable and Supportive: Use a friendly and encouraging tone. Emphasize the availability of customer support and design assistance.
• •Showcase Real Results and Inspiration: Utilize customer testimonials and user-generated content (with permission) in marketing materials to provide social proof and inspire potential buyers.

Social Perception

largely positive, with a focus on good value, quality for the price, and excellent customer service, particularly in the design and customization process.

Copy Examples

• •Dreaming of bespoke cabinets but not the bespoke price tag? At The Cabinet Shop, we make custom-fit furniture an affordable reality. Design yours today!
• •No joinery Ph.D. needed! Our innovative TenonLock system makes assembling your perfect cabinets a breeze. Quality craftsmanship, simplified for you.
• •Your space, your style, our expertise. Get tailor-made storage solutions designed with you, and for you. Let our team help bring your vision to life.
• •From workshop to your home: beautifully crafted, made-to-measure cabinets delivered flat-packed for easy assembly. Experience the quality difference.
• •Unlock your home's potential. Our customizable cupboards, wardrobes, and bookcases are designed to fit perfectly and built to last. Start creating today!