Brand Tone

Professional, Informative/Educational, Reliable/Trustworthy, Approachable (emerging), Solution-Oriented

Brand Values

• •Expertise
• •Reliability
• •Proactivity
• •Customer Focus/Partnership
• •Innovation/Adaptability
• •Security

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand tone (e.g., Professional, Informative, Reliable, Solution-Oriented), key terminology to use and avoid, and provide examples. Share this guide with everyone who creates content.
• •Prioritize Clarity and Conciseness: Especially in a technical field like IT, avoid overly complex jargon when communicating with a broader business audience. Focus on the benefits and solutions rather than just technical features. Ensure language is precise and easy to understand.
• •Maintain Professionalism Across All Channels: While the style might adapt slightly for different platforms (e.g., slightly more conversational on some social media), the underlying professionalism, expertise, and reliability should always shine through.
• •Focus on Value and Solutions: Consistently frame your services in terms of how they solve customer problems or help them achieve their business objectives. Use benefit-driven language (e.g., "Increase efficiency," "Reduce downtime," "Protect your data").
• •Educate and Inform, Don't Just Sell: Reinforce your expertise and build trust by regularly sharing valuable insights, tips, and updates relevant to your audience's IT challenges. This educational approach aligns with the informative aspect of Marknet's tone.

Social Perception

As an Expert Provider, As a Resourceful Guide, As a Secure Choice, As a Business Partner

Copy Examples

• •Secure Your Success: Proactive IT Solutions Tailored for Australian Businesses. Focus on growth, we'll handle the tech.
• •Is your business prepared for the latest cyber threats? Our latest blog post breaks down 3 critical steps to enhance your cybersecurity posture. Read now to protect your valuable assets. #ITSecurity #BusinessContinuity #Marknet
• •Marknet Insight: Optimising Your Cloud Strategy for Peak Performance & Cost Savings.
• •At Marknet, we don't just fix IT problems; we provide strategic IT support designed to align with your business goals. Experience the peace of mind that comes with having a dedicated team of experts ensuring your technology empowers your operations, 24/7.
• •Reliable IT Support Melbourne. Expert Managed Services. Cybersecurity. Cloud Solutions. Get Your Free IT Health Check Today! Marknet - Your Partner in Technology.