Brand Tone

Luxurious & Exclusive, Edgy & Rebellious, Fashion-Forward & Trendy, Sophisticated & Confident, Playful & Witty (in design)

Brand Values

• •Innovation & Revolution
• •Luxury & Quality
• •Individuality & Freedom
• •Exclusivity & Desirability
• •Fusion & Versatility

Best Practices

• •Embrace the "Luxury Rebel" Persona: Always balance terms of exclusivity, premium quality, and craftsmanship with a confident, bold, and slightly provocative edge. Avoid overly conservative or generic golf language.
• •Use Strong, Evocative Language: Employ words that convey innovation, boldness, style, and exclusivity. Think "unrivaled," "pioneering," "audacious," "meticulous," "iconic."
• •Highlight Uniqueness & Innovation: Continuously emphasize what makes MARK & LONA different – its unique design concepts, "Made in Japan" quality where applicable, and innovative materials.
• •Be Visually Driven & Aspirational: Ensure copy complements the high-fashion, dynamic imagery. The language should inspire a sense of desire and belonging to an exclusive, trendsetting group.
• •Maintain Exclusivity in Messaging: Use phrases that suggest limited availability, special editions, or unique collaborations to reinforce the brand's premium and sought-after status. This aligns with their strategy of supply not quite meeting demand to increase value.

Social Perception

As a Fashion Statement, Innovative & Unique, High-End & Premium, Trendsetter, Polarizing (Potentially)

Copy Examples

• •Headline: Beyond the Fairway. Beyond Expectation. Body: This isn't just golf wear. This is MARK & LONA. Where rebellious spirit meets luxury craftsmanship. Shop the new collection and redefine your game. #LuxuryGolf #GolfOrDie
• •Headline: Don't Just Play Golf. Own It. Body: Engineered for performance, designed to provoke. Our latest drop fuses cutting-edge materials with the iconic MARK & LONA aesthetic. Dare to be different. #MarkAndLona #GolfFashionRebels
• •Headline: The Art of Disruption. The Science of Performance. Body: MARK & LONA: Crafting the future of golf style with every stitch. Experience unparalleled quality and designs that speak louder than words. Discover [New Collection Name]. #InnovativeGolf #MadeInJapanLuxury
• •Headline: Tradition? We Prefer to Make Our Own. Body: Join the revolution. MARK & LONA brings an audacious edge to the green. Exclusive designs, limited drops. This is how legends dress. #WearTheFreedom #MarkAndLonaStyle
• •Headline: From Course to Couture. Effortlessly. Body: Why choose between high fashion and high performance? With MARK & LONA, they are one and the same. Explore apparel that transcends the game. #BeyondTheGreen #LuxuryLifestyle