Brand Tone

Inspirational, Uplifting, Amicable, and Positive

Brand Values

• •Kindness
• •Positivity
• •Community
• •Empathy
• •Action/Inspiration to Act
• •Appreciation/Recognition

Best Practices

• •Always Lead with Positivity: Frame messages in an optimistic and encouraging light. Even when addressing issues like negativity or bullying, focus on the positive alternative (kindness, community).
• •Use Inclusive and Relatable Language: Employ a friendly, approachable tone that resonates with a broad audience, particularly young people, without being patronizing. Avoid overly formal or jargon-filled language.
• •Inspire Action (Gently): Encourage engagement and acts of kindness without being demanding. Phrase calls to action as invitations or opportunities to make a positive impact.
• •Show, Don't Just Tell, Through Stories: Incorporate real-life examples and stories of kindness in action. This makes the message more impactful and relatable than simply stating values.
• •Maintain Authenticity and Heart: Ensure the messaging feels genuine and stems from a true desire to make a positive difference. Avoid sounding cliché or disingenuous by being specific and heartfelt in communications.

Social Perception

Dude. Be Nice. is generally perceived as a positive and inspiring brand. Customers and communities seem to connect with the mission of promoting kindness and celebrating good deeds. They are seen as a force for good, particularly in school environments where they aim to foster a positive culture. The apparel is viewed as a way to visibly support and spread the message of kindness.

Copy Examples

• •Headline: Spread Good Vibes. Wear Kindness. Body: Our latest collection is here to remind you (and everyone you meet) that a little kindness goes a long way. Shop now and be the good you want to see in the world! #DudeBeNice #KindnessIsCool
• •Headline: Who's Your Unsung Hero? Body: We all know someone who makes the world a little brighter just by being themselves. Tag a hero in your community and tell us why they're awesome! Let's celebrate the good guys. #DudeBeNiceProject #CelebrateKindness
• •Headline: Make Kindness Your Superpower. Body: It doesn't take a cape to be a hero. Simple acts of kindness can change a day, a life, or even a community. What nice thing will you do today? #BeTheNice #DudeBeNiceCommunity
• •Headline: More Than Just Clothes. It's a Movement. Body: When you wear Dude. Be Nice, you're repping a commitment to a kinder world. Join us in making positivity the new trend. Check out our stories and get inspired! #WearYourValues #DudeBeNice
• •Headline: Tired of Bad News? So Were We. Body: That's why we started Dude. Be Nice. We believe in the power of good stories and the amazing people behind them. Watch our latest video and see how kindness is making a difference. [Link to video] #GoodVibesOnly #DudeBeNiceStories