Brand Tone

Authentic & Traditional, Friendly & Welcoming, Passionate & Enthusiastic, Informative & Helpful, Nostalgic

Brand Values

• •Quality
• •Authenticity
• •Family & Community
• •Tradition & Heritage
• •Customer Satisfaction
• •Variety & Accessibility

Best Practices

• •Embrace Authenticity: Always highlight the genuine European origin of products. Use language that reflects tradition and craftsmanship (e.g., "artisan," "time-honoured recipe," "imported direct").
• •Speak with Passion: Let your enthusiasm for European food and culture shine through. Use evocative and sensory language that makes customers imagine the taste and smell of the products.
• •Maintain a Friendly & Welcoming Voice: Address customers warmly, as if welcoming them into your home or a local European market. Use inclusive language and be approachable in responses.
• •Connect with Nostalgia and Heritage: Acknowledge the emotional connection many customers have with European foods. Share stories, ask about their favourite traditional dishes, and highlight products that evoke fond memories.
• •Be Informative and Helpful: Clearly describe products, suggest uses, and provide information about their cultural significance where appropriate. Ensure your copy is easy to understand and provides value to the reader.

Social Perception

A Go-To Destination for European Goods, Authentic Experience, High-Quality Products, Connection to Heritage, Friendly Service, Trustworthy

Copy Examples

• •Headline: Rediscover the Taste of Europe. Body: From the rich sausages of Germany to the delicate pastries of France, European Foods Marketplace brings authentic flavours right to your doorstep. Explore our curated collection and let your taste buds travel. #EuropeanGroceries #AuthenticFlavours
• •Headline: Your Family Table, Filled with Tradition. Body: For over 25 years, our family has been dedicated to bringing Europe's finest to yours. Find all your cherished traditional ingredients and create new memories with the authentic tastes you love. Visit us in-store or online! #FamilyOwned #EuropeanTradition #QualityFood
• •Headline: Craving that Special Something from Back Home? Body: We get it. That specific chocolate, that unique spice, the smallgoods just like grandma used to buy. Chances are, you'll find it at European Foods Marketplace. Your one-stop shop for European delicacies in Australia. #TasteOfHome #EuropeanDeli #SpecialtyFoods
• •Headline: More Than Just Groceries – It's a European Experience. Body: Step into European Foods Marketplace and immerse yourself in a world of flavour. Our shelves are stocked with authentic products from across Europe, ready to inspire your next culinary adventure. What European dish are you making tonight? #FoodJourney #CulinaryAdventure #EuropeanMarketplace
• •Headline: Stock Your Pantry with Europe's Best. Body: Quality ingredients make all the difference. At European Foods Marketplace, we source the finest authentic groceries, from everyday staples to gourmet treats. Shop online for delivery Australia-wide and elevate your cooking. #GourmetGroceries #EuropeanPantry #ShopOnline