Brand Tone

Approachable luxury: sophisticated, chic, yet warm, personal, and deeply connected to its community. It's intimate, service-oriented, high-touch, confident, and curated.

Brand Values

• •Community
• •Timeless Quality
• •Personal Expression
• •Authenticity

Best Practices

• •Lead with a Personal Touch: Always favor a warm, personal tone over a corporate one. Use "we" and "you" to create a direct conversation. Incorporating notes or quotes from the founder, Jenn, can further enhance this authenticity.
• •Emphasize "Timeless" and "Classic": These words are central to the brand's ethos. Use them and related concepts (e.g., "investment piece," "forever style," "wardrobe staple") to reinforce the value of quality over fast fashion.
• •Encourage Direct Interaction: In your calls to action, prioritize personal connection. Instead of just "Shop Now," use phrases like "Give us a call to learn more," "DM us to chat about sizing," or "Visit us in-store—we can't wait to help."
• •Tell the Story of the Product: Don't just list features. Explain *why* a piece was chosen for the boutique. Connect it back to the "classic with a twist" philosophy. Describe how it feels, how it can be styled, and why it's a special addition to a wardrobe.
• •Acknowledge the Community and Location: Reference Los Angeles, Brentwood, or Bel Air to ground the brand in its local identity. This reinforces its community-oriented values and makes local customers feel seen and appreciated.

Social Perception

Trusted, high-end local institution, reliable source for high-quality and stylish pieces, exclusive and upscale, yet personal and welcoming, offering a one-on-one styling experience.

Copy Examples

• •Headline: The perfect hug for a chilly LA morning. Body: There’s nothing like the feel of truly luxurious cashmere. This new arrival from [Brand Name] is the epitome of our ‘classic with a twist’ philosophy—timeless comfort, with a modern silhouette that feels just right. We have a feeling this will be the piece you reach for all season long. DM us to hold your size, or pop by the store to try it on. We’d love to see you! #ShopMarketLA #Cashmere #LuxuryKnitwear #BelAirBoutique #TimelessStyle
• •Headline: The Edit for Fall: Curated Just for You. Body: Discover our hand-picked selection of fall essentials designed for timeless elegance. From structured blazers to statement denim, elevate your wardrobe with pieces you'll cherish for years to come. #ElevateYourStyle
• •Subject: A note from Jenn: The jackets we’re loving now... Intro: Hello friends, As the seasons shift, I'm always on the hunt for that perfect layering piece. This year, it’s all about the cropped trench—a modern take on a forever classic. I've found a few that are simply stunning. Come see what's new in-store and let's find the perfect one for you.
• •Effortless elegance, bottled. This Ulla Johnson dress moves with a life of its own, blending a timeless floral print with a beautifully modern cut. It’s the kind of piece that works for a weekend brunch in Brentwood or an evening out. Pair it with sandals for a relaxed feel or heels to elevate the look. A true investment in forever style.
• •Headline: More than a boutique. A community. Body: For over 20 years, MARKET has been a part of the Los Angeles style story. We believe in the power of women and the beauty of a well-loved wardrobe. If you value timeless pieces and personal service, we invite you to visit us in the Glen Centre. Discover your next favorite piece and see why our clients have become our friends. #LosAngelesBoutique #PersonalStyling #ShopLocalLA #BrentwoodStyle